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AAD 565, Unit 3: Engagement For You or With You?

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UK Arts Administration

on 26 November 2018

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Transcript of AAD 565, Unit 3: Engagement For You or With You?

Unit 3:
Engagement For You or With You?
WHAT CULTURAL INSTITUTIONS PRESENT
Performing Arts:
Performances
Productions
Presentations
Concerts
Visual Arts:
Themed exhibitions
Gallery presentations
Installations
Public art
Literary Arts:
Readings
Books
Poetry recitals/slams
Radio Programs:
Live simulcasts
Rebroadcasts
Interviews
Produced radio plays/productions
Film:
Commercial programs
Independent programs
Foreign programs
Documentary
Television Programs:
Live broadcasts
Rebroadcasts
Made for TV productions (theatrical dramas, sit-coms, etc.)
Concerts/recitals
News/informational/educational programs
Children’s educational programs
Educate, explore and discover
Express personal, political and/or emotional statements
Document a moment in time
Interpret abstractly (via movement, speech, music, etc.)
Entertain
Quality of life
Social/community connections
Institutional mission and goals
Make money
Arts organizations exist to share ideas, bring people together and make a difference in their community
PROGRAM BIAS
City-Run Entity
Commercial Organization
these programmatic biases depend on the institutional mission.
http://www.huntingtonarts.org/about-us/service-to-our-community/
https://www.warhol.org/museum/
http://www.warholfoundation.org/foundation/overview.html
http://thomaskinkade.com/company/values/
UNDERSTANDING ENGAGEMENT
Paul Taylor Dance Company
Paul Taylor Dance Company Repertoire
Carnegie Center
Performances
School
The Carnegie Center: National Day on Writing
http://www.ptamdinfo.org/artists-dances/taylor-repertoire-alphabetically/
{ outlier activities }
AUDIENCE EXPECTATIONS
What we expect from the audience.
Be emotionally moved by the art
Share their experience
Return to see more
What the audience expects from us.
Be stimulated
Be educated
Connect with greatness
Valued experience
Identify expectations in advance of an activity
Determine if these expectations were met following an engagement
VISIT: Warhol Foundation
VISIT: Warhol.org
VISIT: Thomas Kinkade
Paul Taylor American Modern Dance: Community Workshops and Classes
http://carnegiecenterlex.org/event/national-day-writing/
http://www.ptamdinfo.org/performances/
http://www.ptamdinfo.org/school/
http://www.ptamdinfo.org/artists-dances/taylor-repertoire-alphabetically/
http://www.ptamdinfo.org/performances/
http://www.ptamdinfo.org/school/
http://carnegiecenterlex.org/
WHY WE PRESENT/PRODUCE ARTIST ACTIVITIES
MISSION, GOALS, OBJECTIVES
BIAS
Non-Profit Institution
DEMOGRAPHIC
NEXT
examples
target
free programming
majority of community
PROGRAMMING
DECISIONS
The Museum vs. the Foundation
{ commercial examples }
Redlin Art Center
&
Thomas Kinkade Company
Defining
"Engagement"
1. coming together and interlocking

2. it's "active"; not passive

3. shared and more meaningful experience
Engagement
mission
goals
value
relationships
trust
TRUST
RISK
STRONG CONNECTION
AUDIENCE
return visits
more inclined patrons
support
Primary Activities
(Core Activities)
EXHIBITIONS
PERFORMANCES
BOOKS
VISIT These pages....
Core Activities
Repertoire
Performances
School
Carnegie Center
Secondary Activities
(Connecting Activities)
GALLERY TALKS
LECTURE-DEMONSTRATIONS
AUTHOR READINGS
BOOKS SIGNINGS
Paul Taylor Dance Company
Community workshops and classes
VISIT These pages....
Activity ABC
"primary" activity for Program #1
"secondary" activity for Program #2
secondary activity
primary activity
institutional mission and goals
versus
secondary activity
institutional mission and goals
What we expect from our audience
What our audience expects from us
a
b
AUDIENCE EXPECTATIONS
PROGRAMMING
SATISFACTION
(INCLINATION)
READ: Detailed Response to the Aristotle and Sandy Hook Case Study
https://drive.google.com/open?id=1o-q3fzpU1O3J-T1npKn-dafIUsIuIWrs
A look ahead....
Full transcript