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CMO TEAM V2

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Transcript of CMO TEAM V2

Who’s Interviewing Whom?
1
2
3
VIDEO
EMOTIONAL ELEMENT
CAREER & GROWTH
TECHNOLOGY
UNDERSTANDING MILLENNIALS
ATTRACTING & ENGAGING WITH MILLENNIALS
HIRING & ONBOARDING MILLENNIALS
RETAINING MILLENNIALS
2016 CEO CHALLENGE SURVEY
The failure to attract &
retain young, top talent
BYE
HI
AGE:
18-36
MEET THE MILLENNIAL
STAGE 1
STAGE 2
53.5 MILLION
GenXer’s
Boomers
52.7M
44.6M
%
MAYO
Teach me
Listen to me
Reward me
multi-dimensional life
feedback
high
expectations
http://blog.wevue.com/ge-is-not-your-granddaddys-company/
speak up quickly
word of mouth communication
fast career paths
$$$
1. health benefits

2. work-life balance

3. promotional opportunities

4. salary

KEYGroup survey
+50%
social
professional
networks
“From a technology perspective, my company is stifling. Restricted Internet access is a major concern that causes incredible inefficiencies. Having capacity restrictions on emails is also troublesome.”
-millennial employee
VIDEO
What motivates Millennials to apply for jobs?
62%
Your company’s internet presence needs to be sophisticated and highly functional.
LinkedIn Help
Be the architect of a great application process.
“The process takes so long! Speeding up the application process would make everyone a lot happier.”

UX (User Experience)
CX (Customer Experience)
CX (Candidate Experience)
Employees
as Brand Ambassadors
social media training sessions
Appeal to their career-minded nature
“Hiring” open house
Connect with your local college and university job fairs
Internship program
Ditch the excuses
39%
“Recruiting is like getting married with only meeting your future spouse a few times. I’d like to see multi-day hands-on working interviews to really see whether there is a good fit.”

“It’s tough to not receive feedback after an interview.”
“Too much mystery. More upfront information could save both parties a lot of time.”

VIDEO ANSWERS
Frustrated job-seeking Millennials
ASSESSMENTS
“Hiring” open house
Cognitive
Affective
Conative
VIDEO PLACEHOLDER
CEO
Millennials would rather compromise than “sell out”.

s
“Don’t ask me about the next big thing, ask the twenty-somethings on my team.”
-CEO of Rakuten
2.5Years
FREE AGENTS
Deloitte 2016 Survey
cited insufficient opportunities to develop their skills, especially leadership skills.
63%
2015 TriNet and Wakefield Survey
of Millennials see their company’s review process as flawed.
69%
1 in 4
74%
?
?
?
?
?
Be the architect of a great application process.
‘Culture is how people make decisions when you’re not in the room, and when you don’t have one, you can’t scale. It’s also what wins the war on talent and retention, and what makes employees fight a little harder and longer for you.’
iRobot co-founder Colin Angle
Full transcript