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Marketing Plan: Taj Mahal, New Delhi, India

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by

Iana Cruz

on 17 August 2013

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Transcript of Marketing Plan: Taj Mahal, New Delhi, India

Marketing Plan: Taj Mahal, Agra, India
Fast Facts: India
Area: 1.27 million square miles
Capital: New Delhi
As of 2013, it has a population of 1,270,272,105
Principal Languages: Hindi, Punjabi, Urdu, & English
Local Currency: Indian Rupees
Fast Facts: Taj Mahal
More than 22,000 people built this impressive building composing of laborers, painters, stonecutters, embroidery artists, & many others
Built in memory of the Emperor Shah Jahan’s 3rd and most favorite wife, Mumtaz Mahal
Took 17 years to be completed
The Taj Mahal is surrounded by significant gardens and a number of other buildings including a mosque and guest houses

Objectives:
To be able to help inform the different tourism related businesses that India, specifically the Taj Mahal has a great potential to be a top tourism destination which will generate a lot of revenue.
Provide adequate information to be able to create an effective system for the tourists in India
To be able to help formulate a more effective tourism campaign/program to heighten the destination’s tourist arrivals
To be able to help the tourism department of the country to create their own identity to encourage and convince more people to visit the destination
STRENGTHS
Pleasant weather which is ideal for the tourists to come for the annual summer holiday to escape the scorching heat of the plains
Scenic beauty of New Delhi, which draws tourists away from the crowded, polluted towns and cities
It can attract tourists all throughout the year
Hospitable locals
WEAKNESSES
OPPORTUNITIES
THREATS
S.W.O.T.
ANALYSIS

Inadequacy of transport facilities
Inadequacy of marketing
Inadequacy of information channels
Overcrowding of popular tourist centers
Lack of adequate infrastructural support
Lack of security and protection
Environmental factors impose as threats
Exploration of new tourist spots
Nearby countries could be tourism competitors
The concept of holidays is gaining popularity in India among various classes of people
Increased disposable incomes of the Indian middle class
Adventure sports and trekking
Eco-tourism is gaining popularity
ENVIRONMENTAL SCANNING
Political Factors
Social Factors
Economic Factors
According to research from Goldman Sachs, India will add more than 310 million people to its population between 2000 and 2030--effectively creating another United States.
More than 40 percent of the population lives below the poverty line. The World Bank estimates that a third of the world's poor now live in India.
The Indian economy is projected to outstrip Germany's by 2025, and if present trends continue, India will be the third largest economy in the world by 2035 following the China & The United States
Due the statistical growth of India’s economy and population, it is referred to as an emerging global super power
India ranks 2nd in terms of population currently at 1.27 billion people (China being the 1st)
The male population stands at 655.8 million while the female population is at 614.4 million which when equated is 940 females for every 1,000 males.
Currently, there are 51 births in India per minute
There are currently a number of different religious groups in the country. Hindus have a total of 80.5% of India’s total population, Muslims at 13.4%, Christians at 2.3%, Sikhs at 1.9%, Buddhists 0.8%, Jains 0.4%, & others at 0.7%
Unless the Indian government provides an elaborate system ensuring the safety of the tourist, the country’s tourist arrivals will continue to decline mainly because of the various rape cases and sexual assaults that recently occurred in the country
PRODUCT
PRICE
PLACEMENT
PROMOTION
MARKETING MIX
Tourist Information
Total Tourist Arrivals: (As of 2008)
Indian Locals: 2, 132, 970
Foreigners: 2,339,287
TOTAL: 4,472,257
Tourist Demographics
There were significantly more men than women among all segments of visitors
Female tourists were generally younger than the men, more than 80% were below the age of 35
Majority (more than 70%) of the domestic visitors were married, almost half of the foreign visitors were not
Purpose for visiting:
Most foreign tourists visit Agra for business purposes. However, a substantial proportion also engaged in leisure & social activity.
Presented by:
CRUZ, Iana Athena L.
LIM, Ana Katrina T.
Sources
http://www.heritage.org/index/country/india
http://www.ehow.com/list_7200753_economic-factors-india.html
http://www.travel-india-goa-guide.com/population_of_india.html
http://www.indiaonlinepages.com/population/india-current-population.html
http://censusindia.gov.in/Census_Data_2001/India_at_glance/religion.aspx
http://www.cbsnews.com/8301-202_162-57577221/india-sees-tourism-decline-after-sex-assaults/
http://tajmahal.gov.in/ticketing1.html
http://www.academic.brooklyn.cuny.edu/economic/friedman/mmmarketingplanning.htm
http://www.academic.brooklyn.cuny.edu
http://www.tourism.gov.in/writereaddata/CMSPagePicture/file/marketresearch/New/Delhi.pdf
http://www.slideshare.net/MdTanweerulIslam/presentation-on-tourism-industry
http://www.tucantravel.com/travel-highlights/10-interesting-facts-about-taj-mahal
http://www.tucantravel.com
Full transcript