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Copy of Timeline Template

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Daniel Martin

on 6 November 2013

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Transcript of Copy of Timeline Template

Sam Warren
Daniel Martin
Guy Stanley

Platform Strategy
"How did we get here?"
Body & Exterior
Introduction
1769
Nicolas Joseph invented the first car, Powered by Steam!
Nicolas Joseph Cugnot
(1725 - 1804).
Max Speed 2 ½ MPH !
The vehicle had to stop every ten to fifteen minutes to build up steam power
first person to get into a
motor vehicle accident
1914
1868
TATA foundation of what would grow to become the TATA Group was laid by Jamsetji Nusserwanji Tata
1832 - Electric Car
Who we are and What we do. . . . . .


Body Design and Advances - from the 1st car to the present day


Design Drivers - What effects us day to day? Our Constraints


Platform Strategy - What are we doing to plan for the future?
Closures
Something that closes or seals something!

Closures refers to anything that opens or closes on the BIW, this incorporates;

Doors
Tailgate
Bonnet
Fuel Filler
Latches & Hinges
Handles (Int & Ext)
Keys and Locking
Check Straps and Gas Struts
Release Systems
Drop Glass
BIW
What Is BIW?
BIW - Body In White








BIW Targets
BIW Integration
Highly tuned structure


First car Made from 100% Steel
$785
$18,023
E.G. Budd Manufacturing
Company
Made in Hamtramck, Michigan
Could be painted in 1 day
Compared to 3-8 Weeks
1885
1st Practical Car
The Benz Patent
Motorwagen
¾ HP
Made in Hamtramck, Michigan
Tubular Steel Frame
1914 Dodge Tourer
From Wood to Steel
Using wood as a material was a limiting factor of design.

The introduction of metal fabrication technologies introduced new possibilities of using sheet metal.

Sheet metal was stronger and more durable.

Morgan Motors of Great Britain are the only manufacturer left to use wood for purposes other than decoration.

Ladder-Frame Chassis
Two long rails running the length of the vehicle
The engine mounted between the rails
Axles suspended underneath
Horse-drawn vehicles
Lack of diagonal bracing
1908
The 1st Model T is Produced

1913
Ford Motor Company introduces the Moving Assembly Line
Lancia Lambda
First Monocoque
Independent front suspension
Long-stroke V-4
2.1 liters
49 BHP
1922
What is a Monocoque?
Mono - One, Coque - Shell
Definition: An aircraft or vehicle structure in which the chassis is integral with the body.

AKA: unitary construction or uni-body.
1919
Citroen produce their first car - Type A
1920
Half the cars in the world are Model T Fords
Tatra T11 - Backbone Chassis
4 gears with lever directly on top of the gearbox!
Hans Ledwinka created the design
Similar to body on a frame
Prop shaft enclosed
1923
Standards
Ergonomics
NCAP
Styling
Material
Testing
Markets
Reliability
Patents
Warranty
Aesthetics
Thatcham Insurance Ratings
Safety
Environment
Cost
Performance
Maintenance
Shipping
Weight
Political & Social Implications
Manufacturing Technology
Competition
Servicability
EU Targets
Legislation
Homologation
Recylability
Assembly
Packaging
Time Scales
Quality
Stout Scarab
$5,000
$80,000
Ford-built V8 engine
First true Spaceframe Chassis
Built by aviation engineer and journalist William B. Stout
What is a Spaceframe?
Definition: A three-dimensional structural framework which is designed to behave as an integral unit and to withstand loads applied at any point
1932
Light Weight

Load transfer is primarily axial — tension or compression
Curved Glass
Chrysler Imperial Airflow
Skeleton Mould
Improved visibility and styling.

6-Seater
1934
1927
The first British all-steel body is produced by the Pressed Steel Company for the Morris Isis Six
Land Rover Series 1
All Aluminium body
Green and Only Green!
Birmetals Aluminium/Magnesium
Handmade Bodywork
1948
1928
Britain's first front wheel drive production car is introduced by Alvis
1935
There are now 35 million motor vehicles on the world’s roads
1943
American car production falls to just 139 vehicles as war production requirements take over
Modern Laminated Glass
Laminated glass replaced toughened glass
Invented in 1903 by the French chemist Edouard Benedictus, inspired by a laboratory accident.

Ford used a form of laminated glass as early as 1929

UK law in the 1980s
1966
1961
The ‘MOT’ test is introduced by Ernest Marples
Pontiac GTO Endura Bumper
1968
1967
Rover and Alvis are absorbed into the Leyland Motor Corporation
MGB & US Regs
NHTSA introduced a regulation for low-speed impacts
NHTSA – National Highway Traffic Safety Administration
1974 MGB changes from chromed bumper bars to rubber bumpers. To meet legal requirements for imports.
1971
1969
Renault and Peugeot start production of common components
1979
First Standardized Crash Test
Non-Deformable Barrier
NCAP (New Car Assessment Programme)

35MPH Frontal Impact

1970
Japan’s monthly production output of 200,000 cars, makes it the world's second biggest motor manufacturer.
1976
The Golf GTi debuts at the Frankfurt International Motor Show establishing a new market sector later known as the ‘Hot Hatch’.
Ford Sierra
1982
‘Aero Style for the masses’
Cd of 0.34
(The Cortina it replaced was 0.45)

Cd:
Coefficient of Drag
Styling led to the knickname “Jelly Mould”

Bonded Windscreen's
A bonded windscreen (direct glazing) can increase the body stiffness of a car from 40% to 50% as shown by Daimler tests on the Mercedes C – Class.

1980
Bitter strikes at British Leyland provoke chairman Sir Michael Edwardes to threaten "Return to work or lose your jobs."
1990
Offset Crash Test
1989
Ford takes over Jaguar Cars
Euro NCAP
1997
Consumer demand for Star Rating
Up to 5 Stars awarded

New 2016 tests
1993
Aston Martin introduce the DB7
2013
BMW i3
Introduction

Introduction



Influential Milestones from the 1st Car to Today

Drivers for change

Platform Strategy
Exterior Trim
Protection Systems

Vision Systems

Ornamentation
2005
TMETC Formed
Worlds 1st mass produced CFRP Body Structure
£25,000-£30,000
100 Miles
Pure Electric Range
CFRP - Carbon Fibre Reinforced Plastic
Is it just a "bag of bits"?

The high level key drivers in order of ranking for a modular platform are as follows:


Cost
Platform Market Euro/India
Vehicle Segments and Variants
Volumes
Program Timing
Carryover Parts (Engine, HVAC, Suspension System) / Hard Points
Manufacturing Facilities (Location, Single/Multiple line, Flexible tooling)
Weight
Legislation and Future Proofing

Platform Key Drivers
Then
Now
Birmetals got is name from being based in Birmingham
What is Platform Strategy
Standardisation of manufacturing and product development elements, driving cost and timing.

Development of an under body for Cross segment applications,

Reduce overall number of platforms,

Physical grouping of underbody and powertrain systems / subsystems,

Part numbering consistency,

Manufacturing line,

Joint construction,

Body assembly sequence consistency,

Powertrain configuration,

Final area assembly sequence consistency,

Tooling consideration across a Platform,

Simplified engineering and purchasing organisation



Europe
USA
Asia
Who Uses Platform Strategy

No real strategy until 1992 with some (badge sharing) with mainly only A surface changes

Platform 1992 - 2001(BIW) : Part sharing across one class only

Pure Platform - 2001- 2007 Underbody and strategic part sharing across more than one class

Modular architecture, 2007 – Present Collection of modules, parts and logistical/assembly strategy

Platform Strategy History
Drivers vs Time
Number of Drivers
Time
Practicality
Manufacturing Technology
Weight
Legislation
Cost
Quality
NCAP
EU Targets
1769
2013
VW (MLB +MQB)– Modular Architecture
(MQB) Modularer Querbaukasten German for modular transverse matrix
(MLB) modular longtitudinal matrix
MLB was introduced in 2007 for E segment cars.
Volkswagen Group moved to a Modular Architecture Platform Strategy in 2012 with MQB for B-D segment cars


VW (MQB)– Modular Architecture
All Volkswagen Group MQB platform cars share:

engine,
front axle,
pedal box positioning, i.e. driver H-point relative to the Door

However the platform is flexible enough to allow individual models to have a variety of:

Widths,
Wheelbase,
Track,
External dimensions
Interior options.


"How did we get here?"
Any Questions?
Technical Timeline
Conclusion
We have looked at:

The evolution of the body

The drivers that effect us day to day

How we are planning for the Future



TATA Motors Platform Strategy
Classified
Full transcript