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Thailand Food & Culture

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Ann Imsangjan

on 15 July 2014

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Transcript of Thailand Food & Culture

Thailand Food & Culture
Jan 2014

Meat, Fish & Seafood
Whole Fish cooking is the norm
The heads of fish & shrimp are considered the best parts by most Thais
Euro Food Trends
Meat Pies & Pie Shops
Hand-crafted, Artisan
Frozen Desserts & Confections
Handcrafted ice cream popsicles
Korean & Japanese
'New' Cuisine
Korean Fried Chicken is Mainstream:
BonChon Chicken
Emerging Trends
Due to high volume of visitors (tourists & business people) from Europe & Asia, some emerging trends often show up in Thailand before they arrive in the US. Lots of 'pop-up'
shops & vendors.
Indonesian/Muslim & MiddleEast influences
Roti bread + Curry
Markets are all about 'fresh made today' or 'made to order' prepared food & 'picked yesterday' produce & ingredients

Only the 'freshest' & best survive in competitive local markets
HRM The Queen's Market
'Amazing Thailand'
Land of Smiles
Cultural Duality
Some call it “the land of smiles”, we call it “the land of explosive social media growth”. With a population of +70M people and 11.5M+ tourists annually, Thailand leads the charts for Instagram & Foursquare, has 7 million Facebook users, and is the biggest online gaming market in Southeast Asia (forecasted to reach $132M by 2014). Thais are highly connected, creative people so other strengths include mobile, e-commerce, brand marketing, and design. Interesting fact that adds to Thailand’s mystique: It's the only country in Southeast Asia that was never colonized by a European nation.
(Source: Geeks on a Plane)

Thailand, officially the Kingdom of Thailand, formerly known as Siam, is a country located at the center of the Indochina peninsula in Southeast Asia.

Capital: Bangkok (Population: est. 15MM greater Bangkok)
King: HM Bhumibol Adulyadej
Currency: Thai Baht
Government: Constitutional monarchy, Parliamentary system
Official language: Thai Language
'Made In Candy' - A new take on an old treat
Hibachi in Food Courts

Foreign chefs opening restaurants focused on modern takes on traditional foods like Gyoza
Pop-up Paella vendors
'Tea Time' in English style
Savory Curry Pastries
Packaging - Creative
or Practical?
Sustainable, Natural Packaging
Beverage: Not so usual package is usual there
Case Study: 'EST' Cola
Fanciful, fun shapes in Bakery and
Health & Wellbeing
Food Trends
Food and diet have always been an integral part of maintaining good health for Thais. Herbal medicines are common; there are lots of traditional plants & extracts that come from the lush rainforest areas.
More MidEast influences
- Spice Trends
New Year Celebrations:
Be Happy & Healthy in 2014!
High-End Food Halls: Not your average Food Court
Full transcript