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Copy of Persona of a College Soccer Recruit

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by

Paul Zazenski

on 16 September 2013

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Transcript of Copy of Persona of a College Soccer Recruit

Persona of a UGF College Soccer Recruit
In Conclusion
Overview
Who to target?
High school juniors and seniors looking to attend college to play college soccer

Junior college transfers looking to get their 4 year college degree
Age Group Targeted for Recruitment
High school juniors and seniors between the ages of 16-18

Transfer from junior colleges or 4 year institutions are generally between the ages of 18-23
Sex of Recruit
We only recruit soccer players as our program is specific to males only

There is a University of Great Falls women's team as well

Where are our target international recruits from?
We recruit from all over the world!
Countries of previous and current UGF men's soccer players include:
Brazil
Sudan
Colombia
El Salvador
Nicaragua
Trinidad and Tobago
England
Norway
Sweden
Germany
Chile
www.youtube.com

helps us when we recruit international soccer players. We use this media outlet to view players videos before they attend college at our university. This helps us to determine the quality of player they are without physically being there to watch a game.
Domestic Recruits
U
S
A
Since we are located in the state of Montana, we typically like to recruit from states that surround Montana

Another big target market for us is in Southern California
We typically recruit hispanic and latino players due to their technical abilities and their playing style. This matches the brand of our UGF men's soccer program
Hispanic and Latino Players
Appearance (What does the average UGF Recruit Look Like?)
We take players of all shapes and sizes

Soccer players need to be able to run for distance along with have the agility and athleticism to change direction at the drop of a hat

For the 2014-2015 season we are specifically looking for players who have a large athletic frame. Our current team is lacking height so we would like to bring in recruits that are between 6'0 and 6'3
Academic Area of Study (major)
We look to target majors that are specific to the University of Great Falls and what the university offers

Popular desired majors for our previous and current recruits are as follows:

Human Performance
Criminal Justice
Business
Desired GPA from High School or College (if transfer)

3.0 GPA or
There are times we look for players with lower GPA's if they come from schools with high academic standards or have been at a previous institution where they were not set up to succeed
Soccer Specific Characteristics
Athletic
Technical
Tactical
Competitive
Coachable
Hard Worker
Mentally Tough
Fit
Experienced
Dedicated
Strong Character on and off the field
Characteristics of a UGF Recruit
Honest
Caring
Trustworthy
Determined
Competitive
Respectful
Friendly
Reliable
Hard working
Committed
Social Media Outlets Used to Recruit
Example:

https://www.facebook.com/pages/UGF-Mens-Soccer/133952956658318?ref=hl
When going after potential UGF men's soccer recruits, we look to bring in excellent soccer players as well as great people!
GO ARGOS!!!
My target audience is college soccer recruits looking to attend the University of Great Falls.
UGF at its finest!
GO ARGOS!




http://www.shorelinefc.com/Page.asp?n=46813&org=shorelinefc.com
Presentation by Paul Zazenski
Full transcript