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Copy of Persona of a College Soccer Recruit
Transcript of Copy of Persona of a College Soccer Recruit
Who to target?
High school juniors and seniors looking to attend college to play college soccer
Junior college transfers looking to get their 4 year college degree
Age Group Targeted for Recruitment
High school juniors and seniors between the ages of 16-18
Transfer from junior colleges or 4 year institutions are generally between the ages of 18-23
Sex of Recruit
We only recruit soccer players as our program is specific to males only
There is a University of Great Falls women's team as well
Where are our target international recruits from?
We recruit from all over the world!
Countries of previous and current UGF men's soccer players include:
Trinidad and Tobago
helps us when we recruit international soccer players. We use this media outlet to view players videos before they attend college at our university. This helps us to determine the quality of player they are without physically being there to watch a game.
Since we are located in the state of Montana, we typically like to recruit from states that surround Montana
Another big target market for us is in Southern California
We typically recruit hispanic and latino players due to their technical abilities and their playing style. This matches the brand of our UGF men's soccer program
Hispanic and Latino Players
Appearance (What does the average UGF Recruit Look Like?)
We take players of all shapes and sizes
Soccer players need to be able to run for distance along with have the agility and athleticism to change direction at the drop of a hat
For the 2014-2015 season we are specifically looking for players who have a large athletic frame. Our current team is lacking height so we would like to bring in recruits that are between 6'0 and 6'3
Academic Area of Study (major)
We look to target majors that are specific to the University of Great Falls and what the university offers
Popular desired majors for our previous and current recruits are as follows:
Desired GPA from High School or College (if transfer)
3.0 GPA or
There are times we look for players with lower GPA's if they come from schools with high academic standards or have been at a previous institution where they were not set up to succeed
Soccer Specific Characteristics
Strong Character on and off the field
Characteristics of a UGF Recruit
Social Media Outlets Used to Recruit
When going after potential UGF men's soccer recruits, we look to bring in excellent soccer players as well as great people!
My target audience is college soccer recruits looking to attend the University of Great Falls.
UGF at its finest!
Presentation by Paul Zazenski