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Digital Media and its Effects on NHL Hockey Culture

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Kyle Darvasi

on 6 December 2010

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Transcript of Digital Media and its Effects on NHL Hockey Culture

Impact of Digital Media on Hockey Culture Created By: Kyle Darvasi AGENDA History/Evolution
Current Situation
Questions Traditional Media Coverage Current Situation Main Objective?
Still is too... Maintain Emotional Connection with Fans NHL Players on Twitter:
http://www.tweeting-athletes.com/index.cfm?CatID=4&People=1 Teams on Twitter:
http://listorious.com/cegeland/official-nhl-teams Most Followers:
Montreal Canadiens
http://twitter.com/CanadiensMTL Mike Gillis (GM):
http://twitter.com/GMMikeGillis Blogs -EVERYONE HAS ONE
http://www.hockeybuzz.com/ Tweet Ups - Will we see more?
http://nhltweetup.com/ Everyone Has a Page...Teams & Players http://foursquare.com/nhl Mobility Anywhere Everywhere Media Everyone has a voice - Players http://www.nhldigest.com/montreal-gazette-slams-price-twitter-fans-resuce/4/ The Future... Connection & Engagement
- More input by Fans Fans conversing more directly with players Players reaching out individually to fans eg. RK17 using SM Thank You... Questions? More interaction on mobile phones
- watching full games live, etc - FREE NHL is targeting younger fans so SM is important Digital media has transformed the way hockey is marketed... BUT... the essence of what fans want is still the same... emotional connection to the game, teams & players http://rk17.com/
http://www.delicious.com/kyledarvasi/sports Example http://mrkt3311preziproposals.wikispaces.com/Kyle+Darvasi Resources
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