The Internet belongs to everyone. Let’s keep it that way.

Protect Net Neutrality
Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Copy of Microsoft SWOT Analysis

No description
by

kartik gupta

on 19 March 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Microsoft SWOT Analysis

MICROSOFT CASE STUDY Strengths: SWOT ANALYSIS - Innovation
- Company culture SWOT ANALYSIS - Focus on consumer's preferences
- Cloud computing
- Mobile devices industry
- Continue developing Windows - Vast Corporate Umbrella
- Lack of Innovation
- Faulty Program Releases
- Unimpressive Products PORTER MODEL Alex Szabo-Day, Ethan Briand, Zoe Monahan, Hannah Ross & Graeme Gaetz -International recognition
-Wide range of products and services
-Pre-Installed Windows
-Microsoft Office
-Large R&D budget
-Finest Minds Weaknesses: SWOT ANALYSIS Opportunities: SWOT ANALYSIS Threats: ALTERNATIVE COURSES OF ACTION - Focus on innovation
- Emphasis on tablets and mobile devices
- Barriers to Entry
- Other Courses of Action - Already established themselves as leaders
- Need to:
-Targeting their marketing
- Focusing ton innovation
- Create and sustain a stronger
team based culture
- Can redefine themselves as innovators BY: ALEX SZABO-DAY, ETHAN BRIAND,
ZOE MONAHAN, HANNAH ROSS
& GRAEME GAETZ CONCLUSION INTRODUCTION RECOMMENDATION IMPLEMENTATION -New, younger target demographic
-R&D for new product
-Revamp marketing strategy for target
-Focus more on tablets and phones
-Reassign department heads to different departments
-Implement team building
-Scale back operations Goal: bring innovation back into the company - Founded on April 4th, 1975
- By Bill Gates and Paul Allen
- Criticized for many missed opportunities
- Falling behind creative breakthroughs of competitors
- Apple exceeded Microsoft by $3 billion
- Microsoft’s stock then downgraded - Threat of substitutes (low)
- The threat of new entrants (high)
- The bargaining power of buyers (low)
- The bargaining power of suppliers (low)
- Industry competition (low) WINDOWS 8: Is the Creative Spark Burning Out? - Promote cohesion within company
- Better allocation of company's resources
- Conscious effort to explore developing
markets
Full transcript