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AAD 600, Unit 9: Newsletter Design (Digital & Print)

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UK Arts Administration

on 8 August 2016

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Transcript of AAD 600, Unit 9: Newsletter Design (Digital & Print)

I. Print vs Email Newsletters
II. Planning & Cost Evaluation
III. Common Elements of Newsletters
IV. Design Theory: Repetition
printed, online, and email formats
Readability
Tracking & Analysis
Printed Pieces
Digital Newsletters
Lead Time
pre-planning and preparation
Content
text and images
video, audio and animation
who your audience is
16-18 year olds
25-50 year olds
User Surveys
Cost Evaluation
cost involved
production & delivery fees
printing and postage
filing as a non-profit
broadcast email system
broadcast email providers
Planning
timeline for production
write and compute
compose and test
compose, test, and troubleshoot
an email in 1-3 days
Collecting Printing Quotes
12 Parts of a Newsletter
continuity
balance between repeating elements
Newsletter Design (Digital & Print)
Unit 9:
3-4 Weeks vs a matter of minutes
http://desktoppub.about.com/od/newsletters/a/newsletter_part.htm
typography, icons, colors, and graphic shapes
introducing distinctive elements
Full transcript