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Google Case Study

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by

Inês CS

on 7 May 2013

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Transcript of Google Case Study

How to motivate your
employees? Inês Correia da Silva Larry Page and Sergey Brin

Work place drama
Backstabbing
Neediness
General conflict among employees The GooglePlex In order to attract the best talent, they need to provide an environment where they would:

WANT TO COME TO WORK
HAVE FUN
DREAM BIG
GET REWARDED FOR WORKING HARD McClelland's Theory of Motivation Closely related with learning concepts and believes that many needs are based in a person's culture Maslow's Hierarchy of Needs Google's Work Culture Chief Culture Czar Needs are arranged in a system that contain lowest-level needs (psychological needs), and the highest needs (self-actualization needs). Benefits & Flexibility Employees with different needs require flexibility
and individual direct support:

-> Customizable programs, tailored to the specific needs of each individual

"whether they enjoy ice climbing in Alaska, want to retire by age 40, or plan to adopt 3 children" (Google, 2009) Employees will not be fully motivated unless their basic needs are met Achievement Affiliation Power McClelland's Theory of Motivation How Google Motivates its Employees? Free health and dental care
Flex spending accounts
Insurance
Tuition reimbursement
Vacation packages
... - Maternity benefits up to 18 weeks off at approximately 100% pay - mother/father

- Financial assistance in the adoption of a child

- Free lunch and dinner from gourmet chefs And more.... Key to SUCCESS? 1. No real hierarchy
2. Tiny work groups
3. PURPOSE «At the Googleplex, employees can show up to work anytime they want, bring their dog, wear pajamas, eat gourmet food for free, enjoy a free fitness center and trainer, see the on-site doctor if they are sick, wash their clothes and partake in free espresso at each corner of their “office.”» (Google, 2009) More committed, more creative, more productive
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