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Transcript of TOK PRESENTATION
AND ITS EFFECTS ON PERCEPTION BY DANIELLA SILVA AND ALEXANDRA PHILCO SOCIAL MEDIA KNOWLEDGE ISSUE: "To what extent is our perception of reality distorted through social media?" IB TOK PRESENTATION SOCIAL MEDIA PERCEPTION Anything that interacts with people while communicating information
Facebook, my space, billboard ads, dating sites, google +, etc. “The way in which something is regarded, understood, or interpreted”
-Oxford Dictionary SOURCES CONFORMITY Comedian Steve Martin -> comedy shows
Made his audience recite The Nonconformists Pledge:
"I will be my own person!
I will think my own thoughts!
I will make my own decisions!"
Then he would tell the entire audience to sit down. And of course they did it. As a group. In unison.
This joke illustrates a truth that has existed for as long as people have: people follow trends.
Trends are a part of life, they dictate our image of our world and ourselves.
Experiment orientated to investigate the extent in which social pressure from a majority group could affect a person to conform. ASCH(1951) Of the 12 critical trials about 75% of participants conformed at least once and 25% of participant never conformed. We are social human beings and we have a basic need to belong. WHY DO WE CONFORM? SOCIAL MEDIA'S EFFECTS ON CONFORMITY TRENDS EXAMPLE: FASHION ADS So, how is our perception distorted through social media? Human beings are social animals that feel the need to belong
Social media creates an image of what people believe is "wanted", "beautiful" or "right"
Social media & ads are marketing things/visions that don't exist Experiment orientated to investigate the extent in which social pressure from a majority group could affect a person to conform. SOCIAL MEDIA = ART Is it ethical to distort others’ perception of reality? Social desirability bias WHY DOES SOCIETY/SOCIAL MEDIA LIE? EXAMPLE: DATING WEBSITES ADS ARE PAINTING A FAKE PICTURE OF THE WORLD. http://www.glamour.com/sex-love-life/blogs/smitten/2011/03/online-dating-what-men-and-wom.html
http://quizlet.com/3405366/tok-ethics-flash-cards/ "To what extent is our perception of reality distorted through social media?" KNOWLEDGE ISSUE: WOMAN FIGURE IN ART HISTORY Our perception of reality is being distorted through art
Although distorting real life is acceptable and even encouraged in this KI, when looked through the lens of social media, it (purposefully or not) is having an effect on its directed audience SIGNIFICANCE & IMPLICATIONS society evolving PERSONAL EXAMPLE: TV SHOW PLL Bell bottom jeans
Popular in the late 80s, 90s
Trend go out of fashion in the early 21st century
Through advertisement and social media, trends come and go
People conform to these fashion trends to not feel "left out" PERSONAL EXAMPLE: DISNEY MOVIES Movies = form of art
Idea of there always being a prince charming
Girl must always be rescued
This rarely happens in real life
Perception of reality is being distorted already at a young age "Everyone exaggerates on this thing, I read it in Cosmo." Manipulation through magazines
Manipulation through TV
The appeal to a young public LOWER SELF ESTEEM STUDY EXAMPLE PERSONAL EXAMPLE:
PHOTO ENHANCEMENT ARE PHOTOS EVER IN THEIR ORIGINAL FORM NOW A DAY? IS IT WRONG TO MANIPULATE THEM? TO WHAT EXTENT AM I DISTORTING REALITY?
We expect people to be consistent in their moral judgments. MORAL CONSISTENCY Social media thinks about the "large masses" and making as many people as possible happy
Trends = Happiness
Reaching that happiness leads to unhappiness
Empty pleasures do not help us develop our potential or flourish as human beings.
Empty Pleasure = Fashion (example) Dating Websites: DEONTOLOGY "The moral value of an action is determined by the motive for which it is done rather that the consequence that follow"
Marketing and media think of what the people want, but not necessarily what is right.
Television, ads, and social networking sites will look at everything from an ECONOMIC viewpoint
They distort reality in order to make MONEY Study by Gayle R. Bessenoff
"CAN THE MEDIA AFFECT US? SOCIAL COMPARISON, SELF-DISCREPANCY, AND THE THIN IDEAL"
Studies how social media and the internet has lowered self esteem (particularly in girls) Emotion:
Association of feelings to the media. UTILITARIANISM Emotion:
Social media: Billboards, people's profiles and television appeal to our emotional side.
They make us believe that with that image/information we will be happier.
Deductive reasoning & conformity
We tend to follow and conform to what others do or believe as social media leads us to believe they have the right answer
Mentality of: "If the majority of the group agrees on something, they must be right and hence, I am wrong". We expect people to be truthful with their information yet we deceive them with fake information. "The tendency of respondents to answer questions in a manner that will be viewed favorably by others." our perception is being distorted though art
Although distorting real life is acceptable and even encouraged in this AOK, when looked through the lens of social media, it (purposefully or not) is having an effect on its directed audience
Evidently, ethics plays a significant role in the distortion of reality through social media
We are constantly being lied to and deceived and as society advances and social media spreads, we seem to lose more of our moral principles BACK TO THE KI Perception:
We take in art visually, social media appeals to our EYES
Art as an expression of emotion
Art imitates the world
By looking at social media, billboards and advertisements throughout history, we can see the world's change in perception SPECTATOR THEORY: Women have been portrayed as art ever since man began to carve on walls
In the renaissance period, communication (social media) was expressed through art and paintings
Robust figures used to be beautiful and as time has passed, the woman's figure has changed
Moving into the 1900s, women's sizes began to slim down
In the modern day, the woman's figure has been distorted to the point where it doesn't even look realistic
Art as a means of communication has distorted what a woman's figure is naturally like
Our KI is relevant to today's society because we are constantly being influenced by social media
Social media shapes what we do and how we project ourselves in society
With advancements in technology, social media continues to veer farther from reality
Knowing the truth behind one's profile, billboard or any type of social media is significant in obtaining a clear picture of reality
We must be careful to not be easily susceptible to it
We must learn how to filter out these uncanny images of reality RELATION TO KI