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Using LinkedIn - PA Network Event

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by

Liam Lally

on 28 April 2015

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Transcript of Using LinkedIn - PA Network Event

NOW WE REALLY FIND OUT HOW TO USE LINKEDIN
BUT THAT'S JUST THE TIP OF THE ICEBERG
ADD SKILLS
(AND LOTS OF THEM!!)
WHO HAS VIEWED YOUR PROFILE?
(TIME TO CONNECT)
SEEK & CONNECT TO WHO YOU WANT
(JUST DO IT NICELY)
PRACTICAL USES OF LINKEDIN
FULLY COMPLETED PROFILE
A COMPLETED PROFILE MEANS:

Easier for people to connect
Easier for YOU to connect
More opportunities to BRAG
Adds more meat to your profile bones
Your Industry & Location
An Up-to-date Current Position & Description
TWO past positions
Your Education
Your Skills (Minimum 3)
A Profile Photo
At Least 50 Connections
BENEFITS OF ADDING SKILLS:

Allows you to control what people can endorse you for
Gives you a more complete profile
Can showcase additional skills that people may not realise you have
Showcase complimentary skills
(Possibly) helps when someone searches for one of your skills
Check Who Has Viewed Your Profile Tips:

At LEAST once per week (unless you are paying)
Connect Immediately
Follow Up If They Connect
Connection Tips:

Work out who you want to connect to
Find out HOW to connect to them
If accepted immediately take the connection further
And Finally Your LinkedIn Group
LINKEDIN BASIC CRM SYSTEM
(Only as good as the effort you put in)
ANY QUESTIONS?
SO IS ALL THIS REALLY WORTHWHILE?
NINJA TIP!
When endorsed do you go back and ask if you can help people for what they just endorsed you for??
Ninja Tip!
SHOWCASE YOUR PROFESSIONAL PORTFOLIO
BENEFITS OF ADDING YOUR PROFESSIONAL PORTFOLIO

Gives people an insight into what you do
Shows "hands on" examples in some cases
YOU CAN ADD

Video
Photos
Audio
Presentations & Documents
Consider how people have found you

Searched for YOU
Searched for your COMPANY
Searched for your SERVICE
Recommended under "people you might know"
One of your LinkedIn posts
Via search engines
From your website
From your email signature
From your business card
Create tags with no more than 50 people in

Consider seniority, geography & industry
Last word from LinkedIn
Full transcript