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Line Presentation for Uniqlo

Lori Massaro // December 11th // FM341
by

hayley champoux

on 11 December 2012

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Transcript of Line Presentation for Uniqlo

hayley champoux
FM341
Final Line Assortment Winter 2013 UNIQLO CUSTOMER PROFILE UNIQLO is a Japanese brand that
“inspires the world to dress casual”

UNIQLO carries women, men, children, baby and activewear for both sexes.

The customer is anywhere between 18-40, and has an appreciation for utility in fashion.

UNIQLO caters to very trend forward customers by hosting eponymous designers from around the globe.

UNIQLO caters especially to those who want simplicity in outward design, but sees the benefit of technologically advanced textiles. STATS UNIQLO accounted for over 86% of sales under their parent company, fast retailing

number of stores worldwide: 1,132

number of US stores: 5

largest competitors: gap, h&m, j crew

known for : speed, utility, comfort, merino wool, heat tech fabric, "japan technology"
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