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Untitled Prezi

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Aina Amilina Hussin

on 20 March 2013

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Four factors, price, promotion, packaging and product quality were investigated in the study
Price was found to be the factor that highly affects brand loyalty for SimplySiti. CONCLUSION RECOMMENDATIONS RO1 – To determine factors that
influence brand loyalty and
the extent of brand loyalty
among SimplySiti’s Users Situational Analysis of SimplySiti Strategic Marketing Tools Source: Adapted Lau et al. (2006) “The brand loyalty of Sportswear in Hong Kong. Journal of Textile and Appeal, Technology and Management, 5 (1), 1-13. Questionnaire Development & Design Sampling RESEARCH METHODOLOGY To determine factors and the extent of influence of these factors on brand loyalty among the users of SimplySiti.
To determine customers affordability and perception of loyal users towards SimplySiti products.
To recommend strategic market decisions for SimplySiti to attain sustainability in the Malaysia cosmetic industry RESEARCH OBJECTIVES OUTLINE RECOMMENDATION AND CONCLUSION RO2 – To determine customers’ affordability and perception of loyal users towards SimplySiti products Cross-tab between price change and consideration as loyal users RO2 – To determine customers’ affordability and perception of loyal users towards SimplySiti products Cross-tab of income and consideration as loyal users RO1 – To determine factors and the extent of influence of the factors on brand loyalty among the users of SimplySiti Mean & Standard Deviation Statistics Descriptive Analysis Medium of Introduction to SimplySiti Products The Frequency of Period As A SimplySiti User RO1 – To determine factors that influence brand loyalty and the extent of brand loyalty among SimplySiti’s Users Descriptive Analysis: The Frequency of Respondents’ Income Descriptive Analysis The Frequency of Respondents’ Level Education Descriptive Analysis Descriptive Analysis : The Frequency of Respondents’ Age Descriptive Analysis Descriptive Analysis : The Frequency of Respondents’ Race Descriptive Analysis ANALYSIS AND INTERPRETATION OF DATA Data Analysis Plan Data Collection Method Conceptual Framework for the factors that influence brand loyalty for SimplySiti users LITERATURE REVIEW Top 5 Colour Cosmetics Company Shares in Malaysia (2009-2011) COLOUR COSMETICS
INDUSTRY IN MALAYSIA INTRODUCTION RO2 – To determine customers’ affordability and perception of loyal users towards SimplySiti products Cross-tab between price affordability and consideration as loyal user Correlation Analysis RO1 – To determine factors that influence brand loyalty and the extent of brand loyalty among SimplySiti’s Users RO1 – To determine factors and the extent of influence of the factors on brand loyalty among the users of SimplySiti Result of Reliability Statistic The Frequency of Using SimplySiti Product by Type & Products Descriptive Analysis Descriptive Analysis: The Frequency of Respondents’ Job Descriptive Analysis The Frequency of Respondents’ Martial Status Descriptive Analysis Malaysia’s colour cosmetics industry is dominated by foreign players.
The only local brand with a portion of market share is Silkygirl.
main concern for SimplySiti is the fact that it is still unable to strongly capture the local market
struggling to attain brand loyalty PROBLEM STATEMENT SUPERVISOR: PROF. DR. ROSMIMAH MOHD ROSLIN ABR 790
EVALUATING BRAND LOYALTY OF SIMPLYSITI USERS RO2 – To determine customers’ affordability and perception of loyal users towards SimplySiti products Cross-tab between types of user and consideration of loyalty Figure 2: Academic Construct ANSOFF Matrix Conceptual Framework for the factors that influence brand loyalty for Simplysiti users SWOT Analysis Top 5 Colour Cosmetics Brand Shares in Malaysia (2009-2011) COLOUR COSMETICS
INDUSTRY IN MALAYSIA LESS RISK
NEW BRAND
STRENGTHEN SIMPLYSITI'S POSITION
TO SELL MORE PRODUCTS IN CURRENT MARKET RO3 – To recommend strategic market decisions for SimplySiti to attain sustainability in the Malaysia cosmetic industry Price
Pricing strategy
Price increase to be tied to quality improvement
Quality
Improve texture
Add extra benefits
Promotion
Consider younger spokesperson
Packaging
Need to continue upgrade its packaging AINA AMILINA HUSSIN
NADIATUL HUSNA KAMARUDIN
NUR SYAZANA ISMAIL APPLIED BUSINESS RESEARCH
(ABR 790)
-VIVA- PRIMARY DATA
Questionnaires
SECONDARY DATA
External Data SWOT Analysis ANSOFF Matrix RO2 - To determine customers’
affordability and perception
of loyal users towards
SimplySiti products
Full transcript