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Social Media Persona's
Transcript of Social Media Persona's
"She has more Instagram followers than ever because of this publicity stunt"
"Just because she views likes.. as validation doesn't mean the rest of us are like that"
Nina and Randa
240 000 subscribers
"This is what happens when you mix social media and creating a brand with your own life and your own personality. It’s hard to put yourself out there as a brand,” she explains, “You’re getting mixed up between modeling world and social media world... There's a right way to doing social media, and you weren't doing it right, and that's why you're unhappy."
Fitness expert and motivator
5 million Instagram followers
320k Twitter Followers
Social Media Persona
HOW CLOSE TO THE TRUTH ARE WE?
Fitness and Celebrity trainer
3.6m Instagram followers
"I think Essena's decision to leave social media was a bit dramatic. Yes, there are times when social media can be fake, with staged photos and photoshop. But that happens with ANY social media account, not just the famous/popular ones. Almost all girls now use apps to retouch their pics to some degree, and I have seen many of my friends attend events/parties etc. just so they can get a photo to post. Even though I know you can be a popular influencer on social media without always looking perfect, and I know that admitting and showing your flaws can often make you more likable and relatable, I do feel pressure to look perfect on social media. As a social media star, your career is based highly on your looks. It's the primary reason why someone chooses to follow you. Many other social media stars look effortlessly flawless, and it can get to me. I'll think, "I'm not as pretty as her," or, "My body isn't perfect like hers." I've gotten insecure and felt depressed looking at other girls' pages, thinking, "Why can't I look this perfect all the time?" Personally, I have "off days" where no angle or lighting seems to work, and it can get frustrating. It can be challenging and time consuming to get the perfect lighting and angles. I'll admit that I've taken over 150 selfies to get one that I like. It doesn't help that I receive negative and rude comments on my posts — they've definitely upset me. It's like, you can hear 10,000 compliments, but you get one rude and insulting comment, and that's what sticks with you. Overall, I'm happy and grateful for the opportunities I have received from social media [like being paid to feature products in a post]. I only accept offers from products and brands that I genuinely use and love. I think if you genuinely use and like a product, there's nothing wrong with being paid to endorse it. Sometimes I worry about being judged as superficial, narcissistic, or shallow when I meet new people and they see my social media. That's certainly not who I am, but having an account that focuses mostly on body pics and selfies can give people that impression. That said, I've received so many opportunities from social media that I don't fantasize about leaving."
19 000 YouTube followers
"there are fake people everywhere, in real life and online, and that the best approach is to cut fake people out rather than to remove yourself altogether. Plus, social media isn't a fake version of life, it's cutting different pieces of your life together "to look amazing.""
"She deleted a bunch of YouTube videos but she’s creating a website so she’s not really leaving social media, she’s just switching her platform and how she presents her information."
ESSENA O'NEILL - Social Media Personality
November, 2015 - Released video explaining how she was 'quitting social media'
"Having it 'all' on social media means absolutely nothing to your real life'
Shamed social media for being, and creating an online persona that was, fake
Claimed that she 'let herself be defined by numbers' (of likes, followers etc.)
Her 'career' on online presence was based on companies telling her what to post, what to say and what to look like.
"The fragmented media landscape has created a
shift in traditional understanding of ‘celebrity management’ from a highly controlled and regulated institutional model to one in which performers and personalities actively address and interact with fans."
Marwick, Alice, boyd, danah (2011) ‘To See and Be Seen: Celebrity Practice on Twitter.’ Convergence: The international Journal of Research into New Media Technologies 17(2) 139-158
So what did other celebrities and social media personalities (microcelebrities) think about the notion that social media is essentially fake, manipulated and particularly constructed?
Fakeness is out there - there's no denying that there is the possibility of carefully constructed and manipulated representations of ourselves
It is what you make it - how you use social media and how you let it affect you will ultimately decide what online persona is constructed
Unhappiness and social media do no coincide - social media can cause unhappiness but only if you value it for the wrong reasons or present your self in a false way. It is possible to be a microcelebrity and be true and happy.
So is social media personas fake?
The main responses to Essena's accusation that social media is a place for a fake online persona were:
"Social media, especially how I used it, isn't real. It's contrived images and edited clips ranked against each other. It's a system based on social approval, likes, validation in views, success in followers. It's perfectly orchestrated self absorbed judgement"