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Sexual Exclusion D

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by

Detti Bakos

on 16 May 2014

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Transcript of Sexual Exclusion D

NetAware - Katowice
Google Adwords Strategy
Sexual Exclusion Group D

Wordpress
Social media strategy
Statistics

Google+
Social media
General strategy
Google+
Keywords
Conclusion + recommendation
SchLAu Kassel
Results
Thank you for your attention!
Key results
Facebook
Google Adwords
German Campaign
Goals of our overall campaign
:
- create awareness for SchLAu Kassel organization
- establish connections between social media

Target groups:
- young, students
- adults, teachers, organizations
→ Different contents for each target group on Facebook, Google + and Wordpress

•Complex, well organized
•Umbrella structure
•Different target groups
•All sites are connected
•Unified image


German Display
English Campaign
Campaign: Ads

Search Network Only Teacher Event
Search Display Only Student General




educational work
awareness campaigns
community events


•Main page
•Divided into 3 sections
Found with the help of…

Keyword planner
SchLAu Kassel homepage
Ad content
Brainstorming session

Teamwork
Google Adwords

Recommendations:
English
Keywords
Promotion
Enlarge network



Google+
Target

Professionals, teachers, adults, organizations

Goals

Share pertinent information to a specific target
Attract followers and create a community
Include links to our other media

Contents
formal, serious, informative contents
information about SchLAu Kassel,statistics, LGBT news, links, quote of the day
⅔ per day


Statistics
Likes
Reach
Engagement

Facebook
Target
Youth
Content
Informal
Emotions
Promotion
Youtube
LGBT communities
Development process
•Our activities
•LGBT life
•Facts and data about LGBT
Key results
•Keywords
Agenda
Organization
Strategy
Google Adwords campaign
Strategy
Keywords
Development process
Results
Social media campaign
Wordpress
Google plus
Facebook
Conclusion
Full transcript