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H&M SWOT Analysis

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by

Majella Shields

on 12 January 2015

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Transcript of H&M SWOT Analysis

Strengths
Opportunities
Threats
Conclusion
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Competition
Zara
Riverisland
Topshop
Forever 21
Primark
New Look
Increasing production costs in FarEast
Weaknesses
Global Brand awareness
Market share: over 55 markets 13 online
Wide product range
Fast fashion (12 week turn around)
Value for money
Sustainable fashion: Conscious range
People orientated
Contents

Strengths
Weaknesses
Opportunities
Threats
Conclusion
References
Majella Shields
H&M SWOT Analysis
Online. (2014). H&M Press Conference 2014. Available: http://about.hm.com/content/dam/hm/about/documents/en/Presentations/2014/Press%20conference%20presentation%20Q3%202014_en.pdf. Last accessed 04/01/15.

Online. (2014). H&M SWOT and Porters 5. Available: https://prezi.com/odszsg2bcr5w/copy-of-hm-swot-analysis-porters-five-forces-pestel-analysis/. Last accessed 04/01/15.

Online. (2014). H&M. Available: http://www.mbaskool.com/brandguide/lifestyle-and-retail/2934-h-and-m.html. Last accessed 04/01/15.

Online. (2014). Sustainability Update. Available: http://about.hm.com/en/news/newsroom/news.html/en/centre-of-excellence-in-dhaka-now-officially-open.html. Last accessed 04/01/15.






Design awards

Strengths Cont.
Good relationship with suppliers
Good social media presence
CSR
Social change in Ethopia
Center of excellence Dhaka
Bangladesh Scholarships
Development of employees
Strengths Continued
Designer collaberations
David Beckham Underwear
Womens
Mens
Basics
Kids
Division
Unethical History
Mens in selected stores
Online store
Suppliers situated in Far east
Weaknesses Cont.
Shoe range
Beauty/Cosmetics
Sizes
Online expansion
UK based Distribution Center
Expand into more markets
Increase/develop product range

Opportunities Cont
Online stylists
Bloggers events

Full transcript