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PILIPINO STAR NGAYON

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by

Angela Salem

on 14 August 2013

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Transcript of PILIPINO STAR NGAYON

PILIPINO STAR NGAYON
design by Dóri Sirály for Prezi
SITUATIONAL ANALYSIS
Company Name: Philstar Daily Inc
Headquarters: 202 Roberto S. Oca Street corner Railroad Street, Port Area Manila, National Capital Region, 1018
Legal Form: Limited Liability Company
Operational Status: Operational
CIBI: 0000034016
Company History
PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal in the wake of the EDSA People Power Revolution.
Marketing Situation
Competitive Situation
Macro Environmental Analysis
TECHNOLOGICAL FACTOR:
In many cases, innovations cause the change or wiping out of many industries and businesses. In the case of PSN, the popularity and convenience of digital applications of newspapers almost eliminated the sale of traditional way of reading news.

SOCIAL AND CUlTURAL FACTOR:
Various social and cultural attributes (behavior, lifestyle, beliefs, values, etc.) change rapidly that causes the company (PSN) to change its marketing plans accordingly.

SWOT ANALYSIS
MARKETING OBJECTIVES
To increase brand awareness

To increase sales especially in CAMANAVA and
Quezon City

To be on top of the line/ mainstream

To expand target market
TARGET MARKET DESCRIPTION
The Pilipino Star NGAYON was currently
patronized by females. Approximately
56% of the total Pilipino Star NGAYON
readers are composed of women.
Therefore, we have concluded that our
marketing plan will be focusing both on
househusbands and teenagers who are
presently studying in high school or in
college.
•Effective communication
•Innovation
•Limited staff turnover/experienced staff
•Professionalism
•History/Respect
•Value in ethics and principles
•Value in investigative journalism
WEAKNESSES
•Decreased importance (not decreased relevancy) to student body
•Laziness with coverage--passing up breaking events throughout the week because we print on Friday
•Unwillingness to expand our coverage and experiment (remembering we are a paper for college students)
•Little training/support for section editors and artistic teams

OPPORTUNITIES
•Innovation
•Online
•A potential partnership with the new arts and lifestyle magazine
•Expanding our coverage to become a breaking news organization
•Branding ourselves and our new partners as a premier student media company

THREATS
•Competition
•A yet-to-be-determined relationship with a new president and organizations
•Decreasing trust of our readers
•Decreasing readership

STRENGTH
ECONOMIC FACTOR
In a situation like an increasing
inflation rates, money is more valuable thus people tend to buy only necessary
products for their families.

POLITICAL AND LEGAL FACTORS
The political and legal factors that influence that tabloid industry can be the government regulations, the copyright and the government interventions wherein the political bodies are the one who is responsible for the recognition and copyright permission.

DEMOGRAPHICS
Generally the need of the people who spend more on various entertainments, vacations and recreation are taken into consideration by age, gender and others. One factor affecting the industry is the large growing kid and teen market that usually influence by their parents.
Full transcript