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Line Review - June 2014

Prezi Template with an open book and flying letters. Get it from Prezibase.com
by

Jennifer Macagba

on 23 June 2014

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Transcript of Line Review - June 2014

d
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Open Book
Prezi Template
FY 15
Plan Summary
FY 15
Assortment Strategies
FY 15
Sales Initiatives
Top 5 Sub-departments
Top 5 Stores
FY 15 Plan
Line Review - General Books
June 24, 2014
General Reading Planogram
New York Times Test
New Fall Books to the Planogram
Student Reference
Bargain
Freshman Read Project
Author Events
E-Commerce
h
FY 15
Top Store Initiatives
Already in Motion at the Top Stores...
Scorecards
Promotions
Embossed with School Logo
Customer Special Orders
Quarterly Webinars
New Release Tuesday on Facebook
Endcap Library is Back!
Children's Book Areas
Go over all of the PMF's
Review Individual Store Performance
Easter
National Poetry Month
Best of Spring
Buy 2 Get 1 Free
Randomosity
Star Wars Day: May the 4th Be With You
Mother's Day/Father's Day
Children's Book Week
Graduation
New Student Orientation
Summer Camps

The 5 Must-Read Books for
JUNE
The 5 Must-Read Books for
JULY
The 5 Must-Read Books for
AUGUST
New Categories !!!
Journals - Peter Pauper
Journals - Studio Oh
Calendars
Randomosity adds gag gift/toys & expands to 150 more stores
Knock Knock Stationary
Hip Journals
Pop Culture Calendars
Other Random Stuff...
Knock Knock Stationary
Pop Culture Calendars
Toy & Game Tests at 10 stores
We have volume ranks & assortments for:
Bargain
Journals
Calendars
General Books
Reference
Magazines
Greeting Cards
Barcharts
A 3D Puzzle of the opening credits
from Game of Thrones
Feature "Best Of" New Releases on Facebook
Designed to run the length of a gondola - place at eye level!
Sprinkle in multiple areas of Gen Book area
Individual Customer Special Orders


$1 Million dollars of Gen Book Sales
It's back and better than ever
Endcap Library
Contains 10 titles with 1-2 featured titles
Endcaps are themed and timed for Spring 2014
Endcaps selection list will rotate quarterly.
Endcaps feature store's existing inventory with a few new titles
Children's
General Book Categories
National Industry Trends
6 Planogram Volume Ranks
Paperbacks (avg price point $15)
34% of Total General Reading Sales
Easy Store Execution
books pre-stickered
Integrated Marketing signs & shelftalkers
Instructions for Stores
Vendor ships
Assortments by Customer Base
Roll up by Volume

H
G
F
New York Times -
Nationally known brand
Appeals to most customers including faculty & community

Reading on the Edge -
Appeals to student demographic
Pop Culture, Humor, Graphic Novels
Children's Corner -
Appeals to parents & kids
Children's Books is growth area
Magazines
Jennifer Macagba - Senior Buyer

Fiction, Children's Books, Academic Nonfiction, Calendars, Book Accessories, Toys & Games
Leslie Wolburg - Buyer
Student Reference, Bargain, Popular Nonfiction, Journals & Stationary
Annabelle Oh - Assistant Buyer
Special Events, Magazines, Greeting Cards
Bill Adams - Planner
Hailey Marx - Replenishment Analyst
Ryan Randall - Field Assistant
The 5 Must-Read Books for
SEPTEMBER
The 5 Must-Read Books for
OCTOBER
The 5 Must-Read Books for
NOVEMBER
The 5 Must-Read Books for
HOLIDAY
YTD: +2% to Plan
Forecast: +6% to Plan
The Book We Can't Put Down
Books hit store Aug 26
Trailer already playing before summer blockbusters
Movie debuts Oct 3
Gone Girl by Gillian Flynn
Greeting Cards
Letter from the President
Promotions

$1.4M Sold LY
408 Stores had author events
Over 2000 Events or Conferences LY
Mitch Albom at Bryant
$11,400
Laura Bush at Butler
$4,800
Cokie Roberts at St. Ambrose
$1,000
Former President George W. Bush at Univ. of Denver, $10,250

Justice Sonia Sotomayor at American U
$12,800
Nicholas Sparks at Savannah Book Fest – SCAD
$11,500
Chris Matthews at Univ. of San Francisco
$1,000

Read Across America with Dr. Seuss at Fairfield Univ


More Author Event Highlights


Events Coming Up...

Moleskine
Journals - Chronicle
MEET THE TEAM
$1/2 Million in yearly sales
Over 50 campuses
Why the change?
Better Avg ring = Higher Sales $
Better Margin rate
Rep service to all stores
Additional products - birthday candles, gift wrap

Cost to stores to transition from Hallmark to Papyrus = $0

And the MAJOR
New Releases this season
... drum roll please
Reference

Moleskine

Nonfiction

NACSCORP Confidential August 2007

Nonfiction Fall New Titles

NACSCORP Confidential August 2007

Journals - Plumb

Journals – Peter Pauper

Nonfiction Fall New Titles

NACSCORP Confidential August 2007

Nonfiction Fall New Titles

NACSCORP Confidential August 2007

Challenges
Continued industry decline
Demise of Source Interlink
Low sell-through

Strategy
Move to Ingram Periodicals
Focus on top stores
Store Specific and Sports titles
Improve efficiency




Journals -Chronicle

Nonfiction Fall New Titles

NACSCORP Confidential August 2007

Journals – Studio Oh!

Nonfiction Fall New Titles

NACSCORP Confidential August 2007

Nonfiction Fall New Titles

Key Strategies
Assortments based on each stores sales breakdown
New vendors introduced
Successful flash sale promotions
Expanded to more stores
More frequent orders

Transition from to
Fiction
Children's Books
Nonfiction
+1%
-5%
-1%
+5%
-5%
-6%
-17%
-16%
+9%
+7%
NEW
NEW
Barcharts
Special Orders
Bargain
Children's Books
Fiction
BarCharts continues to lead the category; focus on:
• building stock to appropriate levels for rush
• merchandising on risers in text and on barchart fixture
• adopting titles online
Journals - Plumb
Journal Assortments
Sources: USA Today & Publishers Weekly & Pricewaterhouse Coopers
as of 6 - 16 - 2014
NEW
NEW
NEW
Store 691: SCAD
$14K
$12K
$33K
$13K
$13K
$86K
$10K
$40K
$17K
$33K
$2K
Began June 3
And the newest selection for Fall is.....
Custom School Seal Embossed on Cover
a.k.a One Book, One Campus
More Custom Printing
Create print catalog with book suggestions by theme
Top 10 Freshman Reads Overall

Top 5 Books on Innovation
Top 5 Books on Global Issues
Top 5 Books on Leadership
Coordinate with publishers on free book mailing to faculty
Reintroduce Ingram product/image feed so we can offer all of our general books to all stores via OMS - Goal 8/1/2014
Add Ingram as DSV - Goal 9/1/2014
Improve shopping experience by providing better navigation and marketing - Phase 2 Oct-Dec 2014
Add Barcharts to efollett sites for store-to-store routing - Goal 7/1/2014
David Sedaris @ Butler (#123)
VP Joe Biden @ Addams (#229)
Lee Child @ SCAD (#691)
Sherman Alexie @ Stanford (#670)
Colin Powell @ CCNY (#431)
Spring Webinar
Go over all major sales initiatives
Preview of all new releases
Over 5000 new books come out every Tuesday
Stores also post about new table promotions
Sept - Dec 2014
Ongoing
Oct 2014
Sept 2014
Nov 2014
Bigger emphasis on 18 month Academic Calendars
Less emphasis on downward trending Wall & Boxed Calendars
Moleskine
NEW Peter Pauper
NEW Studio Oh
Year of the Agenda
That's a look at the General Books department for FY 15

We've got free books to take home with you!

We leave you with our version of Chad's
Under Armour video...
brought to you by our Randomosity vendor: Chronicle Books

Children's Books is the fastest growing book category for the last 6 years (for Follett and nationally)
FY 15 adds in Children's Toys & Games
Favorite Characters
Brainiacs
Push for Xmas 2014 at Top Kids Stores
Store 1276: Fairfield - 2nd Floor Children's Books
Top Stores
45 Top Stores
66% of General Reading Sales
Full Breadth of categories & promotions
Full Author Event & Offsite Calendar
Nationally, Children's Books fell by 6.6% (Hunger Games)
Nationally, Trade Paperback sales fell 9.3% (Fifty Shades)
No Bestseller in 2013 touched the record set by Fifty Shades of Grey for # of weeks spent on the Bestseller lists
Comping Fifty Shades & Hunger Games
Robin Roberts at Southeastern Louisiana $3000
FY 12
FY 13
FY14
FY15
Full transcript