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Transcript of Licensing
Paula Andrea Londoño R. What is licensing? Form of foreign market entry based on Granting of permission through a licensing agreement Involved parties Advantages Trying out potential new businesses with relatively small upfront risk. Types of Licensing Disadvantages Reduce the market opportunities. Intellectual property rights Trademarks Patents Technology Logo Phrase or design Under defined conditions Revocable
Nonexclusive Know How The owner of the property.
Receives financial remuneration. Licensee Asks for the permission to use the property.
Firm in the host country.
Normally is a manufacturer or retailer. Licensor Character and entertainment
licensing Encompasses properties springing primarily from feature films, television shows, video games and online entertainment. Corporate trademark
and brand licensing The licensing of company names, logos, or brands.
Provides enormous strategic, marketing and earning benefits. Fashion licensing The licensing of designer fashion names and brands. Sports licensing When a sport team or organization gives to a company a license to use its name, logo or trademark on the company’s products. "Licensingpages® - What is Licensing?." Licensingpages®. N.p., n.d. Web. 16 Mar. 2013. <http://www.licensingpages.com/aboutlicensing/what-is-licensing/>. Sources "WHEN TO USE A LEASE, LICENSE, EASEMENT." WHEN TO USE A LEASE, LICENSE, EASEMENT. N.p., n.d. Web. 15 Mar. 2013. <www.ucop.edu/real-estate-services/_files/documents/leasing/leaselicen.pdf "What is Licensing? definition and meaning." Investment and Financial Dictionary by InvestorWords.com. N.p., n.d. Web. 16 Mar. 2013. <http://www.investorwords.com/2799/licensing.html#ixzz2Ndi0miRD "Types of Licensing | LIMA." LIMA - Licensing Industry Merchandisers' Association. N.p., n.d. Web. 16 Mar. 2013. <http://www.licensing.org/education/introduction-to-licensing/types-of-licensing/>. "VIRTUOSO LEGAL - THE Intellectual Property Specialists - Articles [tel 0844 800 8871 / 0113 237 9900]." VIRTUOSO LEGAL - THE Intellectual Property Specialists - Welcome [tel 0844 800 8871 / 0113 237 9900]. N.p., n.d. Web. 15 Mar. 2013. <http://www.virtuosolegal.com/articles/artNo12.htm "Advantages and Disadvantages of Licensing for International Trade." Scribd. N.p., n.d. Web. 15 Mar. 2013. <http://es.scribd.com/doc/34200662/27/Advantages-and-Disadvantages-of-Licensing>. Both parties have the responsibility to maintain the product quality and it´s promotion. There is scope for misunderstanding between the parties. The licensee may sell the product outside the agreed territory. Licensing Vs. Franchising Allows a company to take a product and put it into a market without... Extending a corporate brand into new categories. Supply a local market, where there is no opportunity to manufacture in the locality Art licensing When an artist gives to a company or person the permission to use his artwork. Katsioloudes, Marios I., and Spyros Hadjidakis. International business a global perspective. Amsterdam: Butterworth-Heinemann, 2007. Print. Control No Control Permission There is a problem of leakage of the trade secrets of the licensor.