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Chapter 12: Enhancing Creativity in Groups and Teams

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Amanda Fylan

on 11 April 2017

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Transcript of Chapter 12: Enhancing Creativity in Groups and Teams

Why study creativity?
Invention is process of developing new ideas as we communicate with others and attempt to persuade them to adopt our ideas and suggestions

It’s vital to be able to generate and articulate ideas and suggestions

Firestein’s six stage model of creative problem solving: (training to be creative)
Mess finding:
isolate concern or problem
Data finding:
generate and select the most important data
Problem finding:
generate and select statement that captures the essence of the situation
Idea finding:
generate and select the best available alternatives
Solution finding:
use criteria to screen, select and support idea
Acceptance finding:
generate ways to implement the solution and develop a plan of action
Myths about creativity:
• Mysterious process that can’t be learned
• Only a few gifted people are creative
• Creativity just happens

Principles of group and team creativity:
Appropriately analyze and define the problem
Create a climate of freedom
Listen to minority points of view
Encourage people to see things and themselves differently
What is creativity?
Chapter 12: Enhancing Creativity in Groups and Teams
Creativity is the generation, application, combination and extensions of new ideas
Four steps to innovation
Idea generation
Feasibility analysis
Reality testing
Barriers to group &
team creativity:
• Premature evaluation of ideas
• Poor physical surroundings
• Too many people
• Poor timing
• Stinking thinking

Techniques for enhancing group and team creativity:
Brainstorming steps: creative technique to generate several solutions
Select a specific problem that needs solving
Set a clear time limit
Put aside all judgments and evaluations
Think of as many possible solutions to problem
Piggyback ideas
Record all mentioned ideas
Evaluate ideas when the time allotted has elapsed

Nominal-group technique steps:
members write ideas before sharing
Define and analyze the problem
Write down all the possible solutions individually
Note each member’s solution on chart
Clarify each idea
Rank solutions
Discuss results of rankings
Delphi technique: when groups can’t meet face-to-face
Leaders select a problem, issue, policy or decision
Leader corresponds with members in writing (sometimes in questionnaire format)
Respondents complete questionnaire or generate list
Leader summarizes all of the responses and calls for feedback
Leader continues process (may take several rounds)
Electronic brainstorming:
• Type ideas at computer keyboard
• Display to the entire group
Affinity technique:
• Use Post it notes
• Sort through and organize ideas that have an affinity
How to use brainstorming in your group and team:
• Set aside a definite amount of time, not too short
• Be certain that each member understands the specific problem to be solved
• Try to draw less talkative members into discussion
• Consider reverse brainstorming (make problem worse)
• Use role storming (assume the roles)
• Tell the group what will happen when the ideas and suggestions are generated
• Establish a brainstorming bulletin board
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