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Promo 101

An idiots guide to Promotional Products
by

Simon Cantle

on 21 March 2013

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Transcript of Promo 101

What is a Promotional Product? Promo 101 Defined: A promotional product is merchandise decorated or imprinted with an organisation's
name, logo and or campaign message.

They include useful goods that can be incorporated
in marketing and organisational communication activities and in most cases are used to endorse
a product, service or brand. Who uses Promotional Products? Promotional products can be implemented into all your marketing and communication activities. Sales Promotions When should you use a Promotional Product? All brands big and small alike







use Promotional Products in their
marketing and communication activities. 56% of respondents
said their opinion of the
brand or company was more favorable after receiving a promotional product. Why should I use Promotional Products? Promotional merchandise delivers higher or equal ROI than most forms of advertising. 92% believe branded promotional merchandise increases company brand awareness. Over three quarters (87%) of recipients said they kept a promotional gift for longer than 12 months. 79% said they were likely to do business with the company in the future. 66% of respondents said they could remember the brand on the promotional product they received during the last year. What - Is a Promotional Product? What - Is a Promotional Product? What - Is a Promotional Product? What - Is a Promotional Product? Happysmile Promotional Products Where can I source a
Promotional Product Solution? What - Is a Promotional Product? What - Is a Promotional Product? What - Is a Promotional Product? What - Is a Promotional Product? What - Is a Promotional Product? Direct Marketing Targeted Campaigns Corporate Gifts Events and Exhibitions Networking Reward Campaigns Because they "WORK" the statistics do not lie. Source: BPMA Source: BPMA Source: BPMA Source: BPMA Source: BPMA Source: BPMA Because they "WORK" - the statistics do not lie. Edinburgh | Scotland 0131 443 0004 www.happysmile.co.uk | sales@happysmile.co.uk Research commissioned by the
British Promotional Marketing Association
found the following....
Full transcript