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TOK Presentation

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by

Natasha Singh

on 3 November 2013

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Transcript of TOK Presentation

By Natasha Singh
Dictionary definition
How is propaganda in art used to persuade society?
propaganda
noun
chiefly derogatory information, esp. of a biased or misleading nature, used to promote or publicize a particular political cause or point of view


Knowledge Issue
Techniques
Types of Propaganda:
How does propaganda relate to art?
Repetition
Glorification
Scare tactics
Guernica by Pablo Picasso (1937)
Inspired by the bombing of a town in Norther Spain
Shows the tragedies of war, especially on innocent civilians
Has become an anti-war symbol
Picasso himself said Guernica was a form of propaganda
Utilization of emotionally appealing words and images
Repetitive word or phrase
Rhyming
Catchy
Easy to remember
Barack Obama's 2008 Presidential Campaign
Idealized enlisting in the army and working in factories
The woman is heroically portrayed
Arms resemble a "V" for victory
Woman is removed from the dirt of the factory in the background
She is portrayed as stylish
Overall glorifies the actually harsh conditions of factories
Created by street artist Shepard Fairey
Depicts Obama in a contemplative pose
Similar to the propaganda of Che, Lenin, and Chairman Mao
Obama's skin is superimposed with red, white, and blue
New symbol of patriotism.
"HOPE", "CHANGE" as well as "PROGRESS" contribute to the Obama campaign's mantra of optimism
Citizens vulnerable to propaganda
Helpless women portrayed as victims
Propaganda preyed on public's fear
"Communism destroys the family"
Language, in terms of ways of knowing is significant here:
As seen in the techniques earlier, emotive choice can create a surge of nationalism, and similarly, euphemisms can down play a situation such as avoiding the word “genocide” and instead using the word “purification”. The use of colloquial idioms can help attract a target audience
Perception is altered here: as the factories are portrayed unrealistically in order to make them seem more appealing
Emotion is evoked here: these posters would have been truly frightening at the time, since the threat was real
Use of language is evident: the words hope, change, progress added to the optimism of Obama's campaign
Conclusion
Areas of Knowledge:
Art
History
Ways of Knowing:
Emotion
Language
Perception
Constantly bombarded by messages that have an agenda
Realize that propaganda doesn't represent the whole truth
Restricts the individual's opinion on a subject matter
Hinders one's perception of reality
Points of View
The importance of multiple points of view
Current Events
Corporation: Kony 2012
From this point of view, corporations would see propaganda as an important tool to attract more consumers and make more money
Last year Joseph Kony was made "famous" by the organization Invisible Children
A viral video created by the corporation + posters
Kony portrayed as evil
Lack of fact checking, blindly following
Corporation made a profit
People bought into the excessive propaganda of the corporation
Government official: Joseph Goebbles
From his point of view, propaganda could have been an important tool to inculcate Germans with the fascist doctrine
Politician and Minister of Propaganda in Nazi Germany
Exerted totalitarian control over the media and arts
Encouraged book burnings
Used propaganda to justify the war and anti-Semitism
Government Propaganda
In WWI, advanced military technology killed soldiers in such large numbers that traditional methods of recruitment were no longer adequate. Therefore, governments at war were required to view public opinion as a matter of national importance.
Appealing to nationalism
"Help us Conquer! Subscribe to the War Loan"
American Uncle Sam
British Secretary for War, Lord Kitchener
The emphasis on the "YOU" stresses the importance of individual responsibility
Fostering patriotic feelings
Increase recruitment
My Definition
Propaganda is a type of persuasive and widespread message intended to represent the interests of a particular group
Individual
Propaganda in art persuades society with various techniques that cause people to accept certain values
"All Art is Propaganda" -Upton Sinclair
TOK Presentation
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