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Animation - Advertising

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Vidit Dawda

on 8 July 2013

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Transcript of Animation - Advertising

http://fc01.deviantart.net/fs11/f/2006/221/b/6/flash.swf
IN
The rapid display of a sequence of images to create an illusion of movement.

The most common method of presenting animation is as a motion picture or video program, although there are other methods.
ANIMATION
ADVERTISING
Adverts need to be:
Attention Grabbing,
Memorable and
Appealing.
Animation characterization in a brand can be long lasting and create a deep memory for the consumers.
Artificial environments can be used to stimulate imagination and desire, to create a fantastical world of possibility, which can then be realised by the purchase of a given product.
FUN!
With your clothes on.
THIS, IS HAVING THE MOST
Animation is well suited to achieve this.
TITLE

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Animation in Advertising.
NATURE

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Presentation.
DESCRIPTION

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Very Interactive.
DURATION

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Twenty Five Minutes.
FILE SIZE
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400 MB
NUMBER OF SLIDES

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One.
PROJECT - SPECIAL STUDIES IN MARKETING
ANIMATED ADVERTISEMENTS AND SALES
Animation is one of the most versatile sales tool.

It is as simple as thinking that a pictorial image appeals more to the mind than an essay written on the same subject.

YouTube ranks first with 152 million views followed by rest of the companies like Facebook, Yahoo and Viacom. Old Spice body wash sales have shot up by 107 percent due to YouTube videos and Twitter responses by fans.
BEST TV CAMPAIGN AT CANNES
Project Conceptualized and Presented By:

#7 [Simone Bandrawala || #19 [Vidit Dawda] || #49 [Jannat Khan]
BENEFITS
. Quick visual summary:
Perhaps no other medium can match 3D animation to show a quick visual summary of even the most complex product idea. Ideal for packing the most information into the shortest T.V. air time.
BENEFITS
Quick visual summary:
Perhaps no other medium can match 3D animation to show a quick visual summary of even the most complex product idea.

Dynamic, time - based medium:
For example, the parts of a complex truck suspension system rotate, shift and bend. Animation reveals these dynamics far better than print, which is static.

Easily grab attention:
Remember the classic advertising formula? A.I.D.A. Attention, Interest, Desire, Action.

Show what cannot be photographed:
This is truly where animation shines; there are no limits to what can be shown with computer animation! Hollywood is irrefutable evidence of this.
Emphasize style and glamour:
In the TV advertising of auto makers, 3D computer models take the place of actual cars much more often than the public knows.

Elimation of Location Limitations:
Animated TV campaigns present the opportunity to set your advertising in any location or universe you see relevant to your advertising goals.

Production Time:
Animation is an immediate editing process, and, with the evolution of animation authoring software, it allows animators to create the "universe" of the advertising spot in an efficient manner.

Comic Relief and Fun.
DISADVANTAGES
Program's limitations.
Various versions of different animations.
A pencil drawn image often leads to a spontaneous image, full of feelings and emotions that are often difficult to convey with a computer animation program. Such graphics are vital to the early stages of a project when it's being fleshed out.
A printed brochure might require a graphic artist, but won't need computer animator. The needs of the assignment always come first.
TYPES OF ANIMATION USED IN ADVERTISING
CELL ANIMATION
Images were first hand drawn on paper.

To create an illusion of movement, the images had slight differences from the previous ones.

They were then transformed onto assetate sheets and colored on the computer.

Films In the early 20th century like Pinnochio, Lion King, Peter Pan.
STOP MOTION ANIMATION
Stop-motion animation is used to describe

animation created by physically

Manipulating real-world objects and

photographing them one frame of film at a

time to create the illusion of movement.
3D ANIMATION
This is the latest form of animation used.
ELECTRONICS WOULD NEVER HAVE THE SAME EFFECT!
Vodafone’s Zoo Zoo Animated Ads could be safely termed as the most successful one!
IMPACT OF ANIMATED ADS ON SALES.
The world got more acquainted with “Appy Fizz” after seeing the animated character dance to the tunes of cool music.
Cadbury attributed a 50% rise in sales after the release of the animated ad.
Kids loved Kellogs 56% more when the animated cartoon characters were introduced to woo them
7 UP’s sales really went up with the animated penguin.

MRF would probably not have been a leading tyre brand had it not been for its advertisements.

Ever ready batteries really won the race with its advertisement of the battery doing the others in an animated race!
VEHICLES
PRINT
TV
INTERNET
MOBILE
Full transcript