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SALES & MARKETING

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on 15 August 2014

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Transcript of SALES & MARKETING

Visitors find the website unattractive.
Visitors think that the website lacks
some important features.
Visitors can't find anything
on the website that will
call their attention and
eventually stay on it.

EMAIL & TEXT DATABASE
EMAILS CONTACT: 10,000 +
TEXT CONTACT: 7,000 +
SALES & MARKETING

ONLINE AND SOCIAL MEDIA OPERATIONS
SCOPE
OF ONLINE AND SOCIAL MEDIA
OPERATIONS:
facebook ads
facebook
status
right column ads
potential reach
Based on Jim Harvey's speech structures
Website
Facebook
Twitter
YouTube
Email Blasting
Text Blasting
A
l i t t l e
COMPARISON
NEW logo!
lighter background
gives a LIGHTER feel
faster loading time
more interactive
blogs and updates
now available
LIVE STREAM &
video archives
NOW AVAILABLE!
Netizens can view
our website through
MULTI-SCREEN.
sample
landing
page
more people have
contacted us
since we redesignd
our website
WE ARE STILL IMPROVING
www.lightnetwork.ph
BETTER LINKED
as of May 29
twitter
status
DESKTOP NEWS FEED
SAMPLE DESKTOP NEWS FEED
MOBILE NEWS FEED
we don't just sell airtime.
we give hope.
presentation

Search Bar
Include a search panel on the website so that the visitors can conveniently find what they're looking for.
Make the homepage more interactive
Social Media Integration
Informational Footer
Short articles
Not Just A Tiny Bit of Boracay

Just from the name itself, Poracay, it says it all. Obviously the name was derived from one of the most-visited places on summer season. Perhaps, it’s a place where you can get to experience even a tiny bit of Boracay. But, you’ll be surprised to know that it is not just a tiny bit of Boracay but a whole lot more! Surely, all your fret and sweat from a long travel will be eased once you get there.
Unquestionably, Poracay is truly an unspoiled destination in Porac, Pampanga. You cannot imagine the surreal sights when you get in the resort after passing the ash-loaded grounds outside. There is a place there where you can see several pools located in the middle. There is also a lagoon where you can experience and enjoy kayaking. But if you want some thrilling and adrenaline-rushing experience, zipline is the answer! Taking out your camera will absolutely be a great idea. Prepare your perfect smile as you pose for the camera. You wouldn’t want to leave the place without even having a remembrance of an amazing stay, right?
What's more to find out here? You cannot miss the food! As the Culinary Capital of the Philippines, Pampanga will certainly make us drool over the scrumptious cuisine, without even costing us an arm and a leg!

What to do, where to go and what to eat in #Porac Pampanga? Find out on I Love Pinas Porac Pampanga episode 1 this Saturday (May 24, 2014), 5:30pm at #Light Network.

with replays every: Tuesday- 3:30pm; Wednesday- 6:00pm; Thusday- 3:30pm I love pinas also airs on GMA News TV every Thursday- 11:59pm; and GMA Life TV (for international airing visit www.gmanetwork.com/international/programguide/gltv
Include a program guide
WEBSITE COMMENT
CONSUMER INSIGHTS
ADDITIONAL FEATURES
Jesus Mirana, 20
“Kung ipaparate yung level ng ganda ng website nila, i'll rate it 6. Yung tipong ok na, pwede na, pero kung maganda talaga, marami pang dapat gawin.”
Nelson Perdiz Jr., 19
"I think it lacks something. Like for instance, yung homepage niya. There's nothing na magiging interested yung mga visitors."
WEBSITE COMMENT
"Okay lang naman sya. Parang medyo boring lang, maybe it's the color of the background. Hindi masyadong enticing."
Lolly Rose Afable, 21
WEBSITE COMMENT
To sum up all the insights... Website
FACEBOOK COMMENT
WEBSITE COMMENT
WEBSITE COMMENT
Facebook users find the page updated
and has likeable and shareable content.
Yet, they think that the posts still
lack interaction from the audiences.
To sum up all the insights... Website
CONSUMER INSIGHTS
Zyra Dinaya, 20
“Actually di ako masyadong aware sa Light Network kaya wala akong idea sa facebook page nila and twitter.”

Alexis Balansag, 21
“Updated naman siya lagi, nakakapgpost at least twice a week. Maganda rin yung may review sections. Maganda rin yung mga content kasi di lang siya likable, share-able din siya. Informative din siya saka updated yung topic. More interactions pa sana sa audience.”
Camille Libiran, 20
“ Okay lang naman. Pero sana reeltime ung pagpopost ng mga bagay bagay. Maganda kung may mga posts na nangyayari dun sa mga palabas para kasi through online nakikita nung mga nagffb na pinapalabas na yung progaram. It also serves as a reminder para dun sa mga nakaonline na manood sila ng tv. Sana mas madaming pictures na may motivational quotes. Kung ako tatanungin kasi naaattract ako sa ganun masaya basahin.”
Full transcript