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9Gag Case Study

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by

Andreas Rocopos

on 2 April 2014

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Transcript of 9Gag Case Study

Case Study...
9GAG.com
HOT MEDIUM
REMEDIATION
BRAINSTORM
ELEMENTS
VERNACULAR
CREATIVITY
THE PLATFORM
CONVERGENCE
9GAG is an image-based social media website which is based around user-uploaded, comical images dubbed "Fun" and "le memes". The site had 2 billion monthly pageviews as of Dec 2011, according to co-founder Ray Chan, The website is mainly known for recurring use of internet memes. Similarly to websites like Digg and Reddit, users can vote and comment on images, with the newest and most popular appearing first.

9GAG participated in the Y Combinator startup accelerator program in summer 2012. In July 2012, it announced raising $2.8 million dollars in seed funding, and a mobile app for Apple iOS.
Remediation
VERNACULAR CREATIVITY
CONVERGENCE/COLLECTIVE INTELLIGENCE
SHARED
LANGUAGE
IT INVITES USERS TO RUN IT.
BASED ON USER INTERACTION WITH EACH OTHER
PROVIDES HIGH LITERACY.
“None of us can know anything; each of us knows something; and we can put the pieces together if we pool our resources and combine our skills. Collective intelligence can be seen as an alternative source of media power. We are learning to use that power through our day-to-day interactions within convergence culture”
Sharing what's funny was never that viral inside the
online community. A joke that in an online context is funny may not be considered as such in the real world. An online joke is usually called meme and it combines creativity with humor and simplicity in a trending fashion.


“Leadbeater and Miller view the current surge in non-professional creativity as a ‘new ethic of amateurism’ that ‘could be one of the defining features of developed society’” (2004, p. 22 in Burgess, 1)
MEME-GENERATORS
APPS THAT GIVE USERS THE OPPORTUNITY TO CREATE MEMES AND SHARE THEM....
The platform encourages users to create even if they originally produce their stuff in other sites
'S
Shared language
in the comments sections,
common phrases are regurarly appearing as in a form of online language.
i volunteer as tribute
here take my life
you sir deserve my like
Grammar nazi alert
"plot twist:...."
"you must be fun at parties"
i see what you did there
that escalated quickly
Text and photograph must not be used randomly as their combination serves a common understanding of the meme for the 9gag community
they usually share common daily western civilization experiences in a funny way
firsr world problems
the most interesting guy ihe world
Stock themes and clichés become shared lexical elements through which individual creativity can work in the service of peer-to-peer communication (2006, 10)
According to Burgess (200) these individual stories balance the personal with the universal and the universally accessible, through a combination of familiar tropes and the strong affective resonances created by the warmth and visceral presence of the narrator’s voiceover
THE PLATFORM
Scrolling up and down to view
Voting while viewing
You become a member easily using a FB twitter or google account
Comment and get up votes and down votes for your comment. They are called points. A sort of reward of the funniest
The tabs are only on the top of the screen and they are limited to keep it simple and user friendly
specialiced view
best of according
to editor
most shared
most
recent
easy upload for your meme
provides preferences for your experience
inside a post next and previous
buttons for non stop viewing
featured are posts appeared in
every page
Full transcript