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NEACAC: The "Other" Social Networks

Presentation by Nicole Lentine and Mallory Wood for the CVC Professional Development Day on Jan. 5, 2011.
by

Mallory Wood

on 9 June 2011

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Transcript of NEACAC: The "Other" Social Networks

The "Other" Social Networks Mallory Wood
Assistant Director of Marketing
Saint Michael's College
@MalloryWood Nicole Lentine
Senior Assistant Director of Admission
Champlain College
@nlentine Zinch/Cappex Facebook Apps College Week Live Formspring College Confidential 3rd party tools How to keep up! Thanks for coming! Anonymous Q&A
Student vs. Official accounts Mashable

doteduguru.com

Higher Ed Live

Edu Checkup

marketingwithmallory.com Mallory Wood
Assistant Director of Marketing
Saint Michael's College
@MalloryWood Nicole Lentine
Senior Assistant Director of Admissions
Champlain College
@nlentine Messaging
"Competition"
Scholarships "Will I get in?"
Even if you're not using it, your school is on there
Admission Coach Virtual College Fair
Customized areas
Text/video chats What problem does it solve?
Be transparent Visit rating component
Message boards, "chance me" vibe
Your school is on CC if a student did either of the above bit.ly
TweetDeck
Seesmic
Hoot Suite
smart phone apps
many others! Different levels of pricing
Promote it yourself
Booth Report #neacac http://bit.ly/neacac11 FB application that provides a separate community & keeps profiles private
Specific stats on users & actions
Different pages but same user experience for prospective & admitted
Boards, wall, events, yearbook, gifts
Lots of assistance & webinars from VO
Full transcript