Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
XBOX 720: Microsoft Proposal
Transcript of XBOX 720: Microsoft Proposal
HISTORY OF XBOX 2013 2000 2001 2005 2010 SOCIAL MEDIA 0 + - = 9 8 7 1 2 3 4 5 6 c IMC Objectives 1. Brand Awareness
2. Favourable Attitude
3. Brand Trial Objectives
5. Brand Loyalty
6. Brand Switch 1.
5. MEDIA OBJECTIVES COMMERCIAL XBOX 720: You're in Control You're in control. PRINT MEDIUMS IMC PLAN SWOT Analysis BUDGET BILLBOARD AD BUS/TRAIN AD Blocking Chart Madiha Admed
Manmeet Singh TRIPLE M-JHZ NEWSPAPER AD Perceptual Map Promotional Techniques Unique Selling Point (USP) XBOX KINECT: ADDED VALUE Full Service High Price Limited Service Low price Recap Billboard Ad Magazine Ad Online Banner Radio Ad Budget Allocation TV Commercial Poster Ad 3.5 Million $700,000 $600,000 $6,600 $6,800 $12,600 Category Need Brand Awareness Brand Attitude Brand Trial Brand Repeat Purchase - Launch parties for XBOX
- Social Media contests
- Sample gaming trials - Adding value through bundling
- Environmentally friendly era
- Higher margins
- Expanded target market
YOU'RE IN CONTROL