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XBOX 720: Microsoft Proposal

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by

Jaylen McCurbin

on 4 April 2013

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Transcript of XBOX 720: Microsoft Proposal

MICROSOFT:
HISTORY OF XBOX 2013 2000 2001 2005 2010 SOCIAL MEDIA 0 + - = 9 8 7 1 2 3 4 5 6 c IMC Objectives 1. Brand Awareness
2. Favourable Attitude
3. Brand Trial Objectives
4. Continuity
5. Brand Loyalty
6. Brand Switch 1.
2.
3.
4.
5. MEDIA OBJECTIVES COMMERCIAL XBOX 720: You're in Control You're in control. PRINT MEDIUMS IMC PLAN SWOT Analysis BUDGET BILLBOARD AD BUS/TRAIN AD Blocking Chart Madiha Admed
Maham Ahktar
Jaylen McCurbin
Zahra Qadeer
Hassaan Saeed
Manmeet Singh TRIPLE M-JHZ NEWSPAPER AD Perceptual Map Promotional Techniques Unique Selling Point (USP) XBOX KINECT: ADDED VALUE Full Service High Price Limited Service Low price Recap Billboard Ad Magazine Ad Online Banner Radio Ad Budget Allocation TV Commercial Poster Ad 3.5 Million $700,000 $600,000 $6,600 $6,800 $12,600 Category Need Brand Awareness Brand Attitude Brand Trial Brand Repeat Purchase - Launch parties for XBOX
Live gamers

- Social Media contests
(WOM)

- Sample gaming trials - Adding value through bundling
- Environmentally friendly era
- Higher margins
- Expanded target market

YOU'RE IN CONTROL
Full transcript