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The Effects of Advertising on Society

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Connor Baird

on 9 October 2012

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Transcript of The Effects of Advertising on Society

Katie Macalpine
Melanie Macdonald
Connor Baird The Effects of Advertising on Society Advertising and
Male Violence Advertising and
Female Body Keeping up with the Joneses
General Idea: "The Joneses just got that new 80" flat screen TV, it looks really good we should go out and buy it" says the husband The Joneses Being Emotionally Satisfied
•Having a new item in the house brings joy and excitement but it always fades away
•People like The Joneses around promotes one to feel a lack of joy cause they always have the bigger better item
•Making one go out purchase the new item only to feel that lack of joy again Advertising and Teens Teens have been taught that material possessions are what matter.
Want to fit into society, and furthermore fit into the category of "cool".
Encourages teens to use materialistic values to define who they are and aren't. Some girls and young women compare their own physical attractiveness to the physical attractiveness of models in ads.
Therefore, they experience lowered self-esteem.
There is a direct relationship between the amount of media exposure that a teenager has, and the likeliness that she will develop an eating disorder. Young men in advertisements are often portrayed as having a confident, independent, or rebellious attitude.
Shown as physically strong, powerful, athletic. (No vulnerability) The Competition
•Competing for who is the bigger better man
•Buying unnecessary gifts
•Always keeping up with the new type of technology Want VS. Need
•Makes one think they
need that item
•Push aside the necessities
•Leaving no money
for the necessities Advertisements encouraged boys to be aggressive, strong and powerful.
When faced with aggressive or violent acts, attitudes such as “Boys will be boys” are one way that male violence is accepted and encouraged by society.
90% of violent crimes are committed by males. Exposure to sexual content in the media may be responsible for earlier onset of sexual intercourse or other sexual activities.
Women become objectified- only used for their bodies.
Learning at a young age that sex appeal is more important than emotion and what's on the inside. Sexualization Materialism Body Image Young Men Pop culture glamorizes sexual violence.
Normalization of sexual violence- it's okay to put women down to make themselves feel better and have more power. We have become so used to seeing violence against people, and women in particular, that these images don’t have the same kinds of effects that they used to have on people. Part of a cultural climate in which women are objects.
Almost always the first step for justifying violence. Objectification Many images in ads silence women (pictures with hands over mouth)
Body language makes women look vulnerable.
Men made to look more powerful Silencing Women Concept of Thinness Completely unrealistic.
About getting girls into size 0's
Influences eating disorders like anorexia.
"Nothing tastes as good as skinny feels" The End Thanks for watching Attitude Is Everything Shows men as cool desirable figures getting what they want and often showing a certain product as the way they receive these things
E.g.: cars, woman, and money. The Caveman Mentality These ads feature masculine icons from popular history:
The cowboy
The pirate
They are all examples of violent figures therefore, support the premise that man is, historically, an aggressive creature. These ads use sports figures to make consumers associate danger, violence and excitement with the products that are being advertised. The New Warriors Muscles and the "Ideal Man" These ads portray a strong, muscular body with the image of ideal manhood. Heroic Masculinity Hollywood’s glamorization of male violence. Arnold Schwarzenegger, Mel Gibson and Sylvestor Stallone are traditional examples of the actors who portray the violent male as an heroic ideal. Food and Advertising Emotional nourishment is linked with physical nourishment.
Food and intimacy are used together. ("Sweetie", "Sugar")
This can be associated with binge eating disorders. Violence Against Women Fashionable for women to have the "beaten" look.
Shown as objects for men to vandalize
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