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Transcript of Cloud
Computing (e.g Amazon EC2) Computing and Application Development Platform (e.g MSFT Azure)
Desktop Applications (e.g email)
Enterprise Applications (e.g Salesforce.com)
Source Ovum 2010 Methodology Amy DeCarlo
Current Analysis Principal analyst
Principal Analyst. IT Infrastructure
Principal Analyst IT services
Stephan Reid PhD
Senior Analyst, IT Infrastructure
Principal Analyst, Server Market
Consulting and Research Director, European Systems Group Practise
Principal Analyst Defining cloud computing is
crucial for its survival All of them are right But also wrong And down hill from here? Virtually Hundred of cloud models All aiming to achieve the same….(the cloud paradigm) Scalable lower cost IT that fuels innovation and speed time to market….
Pooled and Scalable resources with high levels of standardisation
Standard network access
characteristcs Deployment models Types of services The Cloud Services Market is Big How Big? Well.. very Big... $33B by 2013 And it is also big for cloud technology enablers Public Cloud accounts for 8% of Cisco DC TAM in 2009
Moving to 12.5% by 2014
Gartner believes that 26% of servers sold (units) in 2013will be cloud based (from 20% in 2009) The crowded ...
Cloud Competitive Landscape Telecom Operators SaaS pure play and trasitioning ISVs Hosting and
Utility Provides Systems Integrators Specialist Objectives To assess the extent of data center
infrastructure shift from enterprise to cloud providers
To identify the preferred sources
for cloud services (i. e ISV, SI, Telcos, OTT, etc)
To assess the level of agreement on
definitions and trends amongst leading research agencies
To provide guidance on the extent of market growth and adoption
Analyst Opinion Cloud is the natural organic evolution of virtualisation. (Amy DeCarlo, Current Analysis)
Cloud is Evolutionary not revolutionary (Chris Ingle, IDC)
Cloud services are highly standardised, on demand, pooled of scalable resources , utility pricing and self service with standard network access (Ovum, Forrester)
On definitions On Uses and Workload 1.Greenfield applications
2.Non mission critical
3.Public facing (i.e Web hosting, content delivery
4.Applications processing for predictable burst
5.Test and development On Adoption 4-5x faster than overal DC Infrastructure But it represents between 12-14% of the overall DC Infra Market On DC Infra Invesments No displacement of traditional infrastructure expected in the short to medium term , however a considerable amount of IT services will be delivered through the Public/hybrid cloud in the long run (Gartner, Current Analysis, IDC)
An extreme form of IaaS is likely to cannibalise the server market as moves to cloud providers assumes a better utilisation of shared resources and economies of scale (Stephan Reid, Forrester)
Public cloud providers currently expanding the cloud infrastructure market pre-empting future demand and workloads moves from internally run IT to public cloud.
On Providers mmm.. long discussion... follow me please Preferred Cloud Providers early preference for 1000+ CIOs A major SI (e.g IBM, HP) A major Solution Vendor (e.g Cisco) A major Telco (e.g AT&T) A major ISV/Software
development vendor (e.g MSFT) Action point After initial findings.. more
quantitative work required
Briefing Analyst and quantifying the shift On Cost Current Cloud services (i.e IaaS, EC2) are generally not cost effective for larger enterprises, they are most attractive to SMEs (McKinsey, 2009).
CIOs* are not fully aware of their breakdown of internal IT cost to be able to make informed decision for cloud computing (Forrester)
Cloud Computing expected to go
through the slope downhill, but
finally to reach mainstream in 2-5 years Is not a question of whether the technology works or deliver those promised benefits, a cultural change is needed.. Areas of enterprise bypass IT in SaaS decision making.. With cloud options expanding IT needs to get a grip and control otherwise potential business bad decision making on solution selection when IT gets the grip of it!! Server shipments not likely to be impacted by virtualization. Cloud servers growing from as much as 20% of the server shipments in 2010 to 27% by 2012 (Gartner).
For Enterprise DC Infrastructure, Gartner is advising customers to accelerate the replacement of Serves and not extend any longer the life cycle of old equipment as new deployments have 500% better performance at 60% of the energy cost Cost benefits of Compute cloud services will be particularly significant for small and midsize businesses.
Larger enterprises will benefit primarily from greater flexibility, rather than direct cost reduction (Gartner 2010)
IT workloads will not move instantaneously to the cloud. Given the lack of understanding of TCO and confusion/complexity around definitions; CIOs are advised to focus
on the immediate benefits of server/storage virtualisation and network operations (Ovum, IDC) Though adoption is relatively small, 30% Enterprises plan to increase investment in IaaS more that 5% by 2010 (Forrester 2010)
OTTs have a big mountain to climb on credibility but they have a great marketing machine and have built awareness amongst enterprises (Ovum)
Telco SPs will become recipients of IT outsourcing opportunities though mainly where their pre-packaged solutions broadly fit the requirements of customers Cloud represent an opportunity for telcos but not the salvation .Telcos play a negligible role in public cloud sales (Forrester)
On Challenges Security Security Security Regulatory Compliance Data Privacy Location, Location, Location Reliability Public Cloud Infrastructure Though Amazon has recently slashed its pricing by almost 20%!!!