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Special Nature of Sport Marketing

Fundamental Aspects of SMKT

Sean Kim

on 8 April 2011

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Transcript of Special Nature of Sport Marketing

Special Nature of Sport Marketing Sport Marketing: All activities are designed to meet the wants and
needs of sport consumers through an exchange process Three Different Types of Involvement in SPort:
(1) Behavioral Involvement
(2) Cognitive Involvement
(3) Emotional Involvement The Core Element of Sport Product

* Game Form(rules and techniques)
* Players
* Equipment
* Venue Sport? which one? # 1 #2 New Nike Commercial - "The Party is Over" Gatorade drops T.W
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