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Special Nature of Sport Marketing
Transcript of Special Nature of Sport Marketing
needs of sport consumers through an exchange process Three Different Types of Involvement in SPort:
(1) Behavioral Involvement
(2) Cognitive Involvement
(3) Emotional Involvement The Core Element of Sport Product
* Game Form(rules and techniques)
* Venue Sport? which one? # 1 #2 New Nike Commercial - "The Party is Over" Gatorade drops T.W