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Krems 2018 Principles of Strategic Mass Communication

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Etienne Augé

on 27 June 2018

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Transcript of Krems 2018 Principles of Strategic Mass Communication

Principles of Strategic Mass Communication
Know your enemy
Manufacturing Mythologies I
Manufacturing Mythologies II
Strategy of mass communication where lies are being spread on purpose.
A strategy of mass communication aiming at controlling people's beliefs.
Shift of scene
attempt to take the spotlight off an unfavorable situation or condition by shifting it to another, preferably of the opponent, so as to force the enemy to go on the defense.
Pinpointing the enemy
form of simplification in which a complex situation is reduced to the point where the "enemy" is unequivocally identified.
attempt to persuade the target audience to take a course of action "everyone else is taking." "Join the crowd." This technique reinforces people's natural desire to be on the winning side.
Assertions are positive statements presented as fact. They imply that what is stated is self-evident and needs no further proof. Assertions may or may not be true.
Plain folks
attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the audience.
Least of evils
technique of acknowledging that the course of action being taken is perhaps undesirable but that any alternative would result in an outcome far worse.
Virtue words
These are words in the value system of the target audience which tend to produce a positive image when attached to a person or issue. Peace, happiness, security, wise leadership, freedom, etc., are virtue words
Card stacking
process of choosing from a variety of facts only those which support the propagandist's purpose. In using this technique, facts are selected and presented which most effectively strengthen and authenticate the point of view of the propagandist.
London can take it
Humphrey Jennings
American soldier, Toby Keith (2003)
Why we fight
Prelude to War
Principles of propaganda
Education for Death
Walt Disney Studios
(January 1943)
Types of propaganda
To inform wrongly with no intention to mislead.
Triumph of the Will
Leni Riefenstahl
Origins of propaganda
Sacra congregatio de propaganda fide
To Sell A War Gulf War Propaganda (1992)
Canadian Broadcasting Corporation
White: origins of propaganda are clearly identified
Grey: origins of the propaganda are unknown
Black: origins of the propaganda are false.
Use of information true or cannot be proven wrong
Sefton Delmer
Sept. 20, 2001 - Bush Declares War on Terror
Official Propaganda Film:
Chinese PLA Naval Aviation and Carrier Fleet
"True enough"
Kim Jong Il's birth at Baekdu Mountain was foretold by a swallow, and heralded by the appearance of a double rainbow across the sky over the mountain and a new star in the heavens
Not everything is propaganda!
Media Hegemony
Excess of information, leading to information overload.
What propaganda is not
Just for you!
Steve Aoki - Delirious (Boneless)
Rebranding in 1982
Congregation for the Evangelization of Peoples
Mythologies and beliefs are not natural, they are Man-made
Name calling
technique attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, loathes, or finds undesirable
Adolf Hitler Hates Being Compared To Donald Trump
quotations, in or out of context, especially cited to support or reject a given policy, action, program, or personality.
Appeal to authority
Appeals to authority cite prominent figures to support a position idea, argument, or course of action
Pretty much every academic article
Noam Chomsky (1928-...)
use of social media for public opinion manipulation
Computational Propaganda
Krems 2018
January 31, 2018
Fake news?
Full transcript