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Evaluation Question 2

How Effective Is The Combination Of Your Main Products And Ancillary Texts?
by

Sam Pollock

on 2 May 2012

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Transcript of Evaluation Question 2

Thank you for watching!
The main similarity between our main product, the music video, and our ancillary texts, the digipak and the magazine advertisement, is that a gaming aspect is heavily featured in all three.
The main theme of this gaming
aspect was to have the Muse
Nerd playing on Mass Effect
because in this game we
could create an avatar that
would resemble Rob Shaw
(the Muse Nerd) in real life. We would then be able to create several different situations that could happen to this avatar in the video game which we could replicate nearly identically to what happens to the character in real life in our music video which would emphasise how lonely he is.
Gaming Aspect
Music Video
How effective is the
combination of your
main products and
ancillary texts?

Again on both the front and back of
our digipak we have used a
screenshot from the game Mass
Effect. This is because we wanted to
keep to this key gaming theme as
it kept a nice continuity and
provided a relationship to our music
video. We were able to edit and adapt this screenshot using Adobe Photoshop and Fireworks so that it was more relevant to what we were trying to achieve. For example we could add titles, logos, text so that we met digipak conventions.
Digipak
Another example of this gaming
aspect is in our Mag Ad. We
have used another screenshot
from the game Mass Effect that
we have used as the
background for our ancillary
text. This is because it fits in
with the sci-fi and futuristic
theme that runs throughout
each text and is heavily related
to the genre of Muse and can
be found in most of their music videos.
Magazine Advert
Another similarity between our main product, the music video, and our ancillary text, the digipak, is the theme of loneliness which is featured in both of these texts.
Loneliness
Another key theme in our
music video is that of
loneliness. This is apparent in
nearly every scene as Rob
Shaw, the Muse Nerd, is
portrayed as having no
friendship circle and being isolated from the real world. The focus is heavily on him throughout and we have tried to make it obvious, by only really having him in frame, that he is lonely and uses games to escape from this reality and enter a fantasy world where he create his own ideal world.
Music Video
On the back cover of our
digipak we have included a
picture of the protagonist in our
music video as a contrast to the
avatar in the game footage on
the front cover. We also
thought carefully as to what we were going to put on
each cover and the fact we only included single figures relates to this theme of loneliness. It also compliments the idea that this Muse Nerd wants to be popular and uses the game Mass Effect to escape the reality of his loneliness.
Digipak: Back Cover
On the inside panel of our
digipak we again have included
a picture of the protagonist in
our music video but this time
used a lot more editing and
manipulation on it to get the
desired effect we wanted. We tried to resemble a sci-fi and futuristic theme that I have previously talked about whilst also developing the loneliness theme that is used in our video and on the back cover. We did this by using several layers and lowering opacity to give a distancing effect.
Digipak: Inside Panel
The final similarity between our main product, the music video, and our ancillary texts, the digipak and the magazine advertisement, is the new media and social networking theme which is featured in two of our texts. We used Twitter, Facebook and QR Codes to keep up to date with 21 century technology.
New Media + Social Networking
As a group we set up Twitter and Facebook pages for our company, Swillob Productions. This kept our primary and secondary audiences up to date with regards to our rough cuts, podcasts and vodcasts etc. We decided to put these icons on our digipak after researching in to genre specific digipaks and finding it was a common convention. The QR Code also links in to Swillob Productions as when it is scanned it will take you straight to the company blog
Digipak
As a group we set up Twitter and Facebook pages for our company, Swillob Productions. This kept our primary and secondary audiences up to date with regards to our rough cuts, podcasts and vodcasts etc. We decided to put these icons on our mag ad for the same reasons as we put them on our digipak. After researching in to genre specific mag ads we found it was a common convention.
Magazine Advert
The main difference between our main product, the music video, and our ancillary texts, the digipak and the magazine advertisement, is the potential for different target audiences for all one of the three texts.
Target Audiences
As we have detailed in depth on our blogs our primary target audience for our music video is 15-24 as the main people who listen to Muse and will watch our video will be teenagers, both male and female. However due to the gaming theme that I have mentioned previously, our secondary target audience for the same music video could also be perceived as 25-40. This is because the average age of a gamer is mid thirties so our music video isn't nailed down to just one age range or gender.
Music Video
Similarly for the digipak we have detailed in depth on our blogs our primary target audience is 15-24 as the main people who listen to Muse and will buy the re-release of the album Origin Of Symmetry will be teenagers, both male and female. However due to the gaming theme with the screenshot from Mass Effect, that I have mentioned previously, our secondary target audience for the same digipak could also be perceived as 25-40. This is because the average age of a gamer is mid thirties so our digipak isn't nailed down to just one age range or gender.
Digipak
This is where the main difference is when it comes to target audience. Our music video and digipak have had the same primary and secondary audiences however as we created two magazine adverts they both have differing audiences and would be put in different magazines to target these audiences. Our 'gaming' themed mag ad would go in magazines such as 'Q' and 'Classic Rock' to target an older audience however our protagonist themed mag ad would go in magazines such as 'NME' and 'Kerrang' to target a much younger primary audience
Magazine Advert
Another key difference between our main product, the music video, and our ancillary texts, the digipak and the magazine advertisement, is the wide range of locations in our music video to give it variety whereas our ancillary texts only include settings within the background images
Locations
For our opening scene we filmed at our protagonists house (Rob Shaw) to introduce the narrative theme for our music video. We also cut performance footage in with these narrative shots to make them more interesting but this location was used to explain the main reason for this Muse Nerd to be so lonely and isolated. Not only did we show him idolising Matt Bellamy we also had him playing on video games which is a key theme in our video
Robs House
Another location we used in our music video was at school because here we were able to show how lonely this Muse Nerd actually was in the place where he spends most of his time. We were able to show him with no friends reading an NME magazine that was heavily influenced by Muse and this linked in well to the reason why our protagonist isn't that sociable, because of his obsession with Muse
School
The scenes we filmed in Addingham were in rural locations which replicated our protagonists lifestyle and mentality. As he is neglected by both his family and friends he is isolated from any human contact and these rural locations allowed us to emphasise his lonliness. It also allowed us to show the willingness for the Muse Nerd to escape from reality and go off in to his own world on his own
Addingham
The scenes in Ilkley were really intended to show our protagonists state of mind. As these scenes feature quite late on in our music video we were trying to show the progression and deterioration of his mental state. Not only is he meant to be lonely and isolated he is also meant to be considering suicide due to the lack of social activity centering around his love for Muse
Ilkley
The final difference between our ancillary texts, the digipak and the magazine advertisement, this time is that in our digipak we have used track lists whereas in our mag ad we only used tour dates to comply with the conventions we found when researching in to both non specific and genre specific examples we looked at for both digipaks and magazine advertisements.
Track List + Tour Dates
On the back of our digipak we
have detailed the track lists on
both the CD and the special
edition DVD. This because we
wanted to meet genre
conventions and after researching
thoroughly we wanted to not only put on what tracks are on the CD, we also really wanted to sell our digipak by adding a special edition DVD. As we were re-releasing the album Origin of Symmetry we needed to include something that would make our audiences want to purchase this digipak.
Digipak
However with regards to our
magazine advert we have put
tour dates on our A4 page
spread due to it being much more
relevant then say having track
lists on it. This is because
hopefully people will already
know what tracks are on the
album Origin Of Symmetry and
will only need the vital information
as to where they can go and see
Muse play their favourite songs etc.
Magazine Advert
In conclusion there are a lot of
similarities to our combination of our
main products which are usually
centered around themes within our music
video and new media technologies on our digipak and mag ad. However there are also quite a few differences to our combination
of our main products that usually feature in
only one text. Examples of this include
things such as target audiences, locations
and differing conventions on both the
digipak and magazine advertisement.
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