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Transcript of WUGGL
Wuggl Interim Presentation 2
Filipe Sengo Furtado
1. Status Quo
2. Research Questions:
Product and Brand Technology
Market and Customers
3. Insights – (big) Pig Farmer Interview
4. Next Steps
5. Wrap Up
3 interviews conducted
1. Welfare is not an issue (yet)
2.Unique Selling Propositions:
Are densities heterogeneous?
Farmers show high technology acceptance
Gather new information from:
Feeding systems provider(s)
1. Better understanding of:
2. Arise of questions regarding the TRL
3. Reorientation regarding:
Insights – (big) Pig Farmer Interview
Günther Weissnegger in Carinthia
Feeding works fully automatic (appendix)
Technological level very high (appendix)
Information channels: fairs, magazines, unions, WOM
Relatively good knowledge about food
Mechanical scale currently (3.000 Euro)
Roughly 6-7 hours / week
Color coding pigs by weight
Pig weighing / measurement
General Information, technology and feeding
Slaughterhouses and Requirements
Dead weight counts
Weighed & controlled by external companies
Many price classes (AMA-Gütesiegel, quality, amount of pickup, etc.)
thank you for the attention!!!
After new collected informations...