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Transcript of Marketing
4 p's :
Ahmed Mohamed Mostafa
need >>>>> want >>>>>> demand
Our role is to make a profitable
relationship with the customer (customer is always right).
kayef el zbooon W sngfoo 5od mno elly ant
3ayzo w 7ssoh an hwoa daymn da7k 3leek
w yb2a mbsoot blt3aml m3ak :D :D
Marketing strategy should deliver value to
customers in a way that maintains or improves both the
consumer’s and society’s well-being (doing what’s right
benefits both consumers and company).
A7na asln bnsht3'al 3shan nwsl keema llnas tfedhm hma w el mogtam3 w da hdfna el assasy
what is marketing ?
questions and games
1- customer need,want and demand
science of exploring , creating , delivering value to satisfy needs of a target market at a profit
“Production makes its own demand”. Goods were so scarce and products
would sell themselves, so the major concern of firms was production.
Competition between many firms became more significant, and the
problems of reaching the market became complex. The usual solution was
to hire more salespersons.
“We are in the business of satisfying needs and wants of consumers”. This
is really a brief statement of what has come to be known as the marketing
concept; the idea is that an organization should (1) strive to satisfy the
needs of consumers (2) while also trying to achieve its goals.
Marketing main concepts :
Treating customers as a human being is the main concept of
the marketing through considering the customer values and
ethics and building a profitable relationship.
want = need + option
demand = want + buying power
five core concepts
2- Market offering
product , service , experiences
3. Customer value and Satisfaction
value : it's the things, morals and ethics that deliver to customer
to what far you met customer
buy again and tell
others about their
can buy again or
switch to competitors
if found less benefits
switch to competitors
and disparage the
product to others
4. Exchanges and Relationships:
5. Markets :
1- Geographic segmentation:
"Dividing a market into a different geographical units, such as nations, states,
regions, countries, cities, or even neighbourhoods”
“Dividing a market into segments based on variables such as age, gender,
family, size, familylife-cycle, income, occupation, education, religion,
race, generation, and nationality”
3-Psycho graphic Segmentation:
“Dividing a market into different segments based on social class, lifestyle, or
“Dividing buyers into segments based on consumer knowledge, attitudes, uses, or
responses to a product”
Selecting Target Market segments:
- Choosing a differentiation and positioning strategy
- Choosing the right competitive advantages:
7 p's :
thank you :)