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Mass Media in the 1950s

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on 23 February 2016

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Transcript of Mass Media in the 1950s

Mass Media in the 1950s
1. The Federal Communications Commission regulates and licenses TV, phones, telegraphs, radio, and other communication, and they allowed 500 new TV stations to broadcast in 1956.
3. The television industry was criticized for its stereotypical portrayal of women and minorities. Women were portrayed as “ideal” mothers and were outnumbered by men 3 to 1. Shows often portrayed an idealized white America and rarely featured African Americans or Latinos.
4. Even with the popularity of TV, people still saw movies because of the size of the screen, the color (which was not common on TVs), and the stereophonic sound that surrounded the audience. The movie industry also tried new inventions like CinemaScope (wide-angle image on a broad screen), Smell-O-Vision, Aroma-Rama, and 3-D movies.
5. Radios began broadcasting news, weather, music, and community issues so they wouldn’t have to compete with TVs. Radio advertising rose 35% and the number of stations increased 50% despite the popularity of TV and the market for advertising on TV.
2. The 1950s was the “golden age” of TV; there was a wide variety of TV shows including comedy, sitcoms, on-the-scene reporting and interviewing in news shows, westerns, sports, original dramas, and kid’s programming.
Mass Media Today
2. Some have called the past few years another “golden age” of television because of the much buzzed about shows. However, this time the broadcast networks are not the ones experiencing this prosperity. The buzz is all about premium cable and streaming services like HBO, Netflix, Hulu, and Amazon. The tables have turned on the 1950s (Malone).
3. The entertainment industry has been under fire recently due to the Oscars where all the best acting nominees were white and not a single minority was nominated. The SAG Awards were praised because of their recognition of both racial and gender diversity. The stereotypical nature of entertainment has not changed much since the 1950s (Sandberg).
4. The movie industry is still thinking of innovative new ways to attract more people to see movies. Today, the company Fandango is trying to add new ways to get people to buy tickets. They offer tickets in advance, the ability to return tickets, and reserved seating in certain theaters. They are also trying to use social media to attract more customers and are always trying to enhance the customer’s experience (Morris).
5. In the past, music used to be sold based on the exposure it gained from the radio. Now, with inventions like iTunes and YouTube, music can be sold anywhere. With radio alternatives like Pandora and iTunesRadio, and streaming services like Spotify, listeners can find the music they want all the time with limited commercials and only the songs they want. Additionally, XM Radio and the future of WiFi in cars are all leading to the downfall of traditional radio because it is outdated (Lefsetz).
Works Cited
Lefsetz, Bob. "Radio digs its own grave as cultural currents shift: stolid biz loses a generation; Wi-Fi in cars could deliver a crushing blow." Variety 18 June 2013: 30. Student Resources in Context. Web. 19 Feb. 2016.
Malone, Michael. "Golden age of TV fights to stay golden: will this be the year when all this great scripted programming starts to contract?" Broadcasting & Cable 4 Jan. 2016: 17. Student Resources in Context. Web. 19 Feb. 2016.
Morris, Chris. "Thrilling fans with cool tech: innovations aim to keep movie lovers coming back for more." Variety 8 Sept. 2015: 71. Student Resources in Context. Web. 19 Feb. 2016.
Sandberg, Bryn Elise. "SAG Awards." Hollywood Reporter 12 Feb. 2016: 34+. Student Resources in Context. Web. 19 Feb. 2016.
Stephens, Otis H. Jr. "freedom of press and broadcast media." American Government. ABC-CLIO, 2016. Web. 21 Feb. 2016.
1. Today, the FCC continues to grant licenses to television and radio stations to broadcast. The FCC controls a station's frequency, wattage, and hours of transmission. Additionally, they have some control over the content of public broadcasts. Their decisions on content have held up in court. The FCC seems to have widened their responsibilities and power since the 1950s (Stephens).
"I Love Lucy"- A popular 1950s sitcom.
The number of radio stations increased between 1950 and 1960.
"Ideal" mother
People have begun to use the Internet instead of the radio to discover new music.
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