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Ain - It Is Fun Play With Lego
Transcript of Ain - It Is Fun Play With Lego
Died : 11 March 1958 (aged 66)
Nationality : Danish
Occupation : Carpenter
Known for : Founding the Lego company. He was the 10th son of an impoverished family in Jutland in western Denmark. he trained as a carpenter and started making wooden toys in 1932 to make a living after having lost his job during the depression. Soon after Ole's wife passed on and left Ole to raise his four sons. Ole eventually found inspiration enough to construct a small wooden duck toy for his children. He soon found that his sons loved the new toy and decided to put them into production, using all the left over wood from his old business. In 1942 a fire broke out at the factory forcing them to rebuild. Initially, he made miniature versions of the houses and furniture as he worked on as a carpenter, but in 1947 moved onto using plastics, which were originally small plastic bears and rattles unlike the bricks we are accustomed to today. By 1949 he had produced over 200 plastic and wooden toys. LEGO S.W.O.T Analysis Strenght Reputation in marketplace. The web-site is very nice, creative, Persuasive And interactive and has much information inside. A developing market such as the Internet. Lego has a lot of kinds of activities that provide children with opportunities to learn by making and to develop their creative, try to encourage students to use their imagination, try out their problem-solving skills and cooperate with others. Lego has many Education centers in different countries: Australia, Korea, China, Singapore, Japan, and United States. LEGO bricks are the world-famous and the LEGO Club has 2.7 million members worldwide. LEGOLAND Discovery Centres are also popular and are based on all the popular LEGO products The Lego Group company today provides toys, experiences and teaching materials for children in more than 130 countries LEGO brick is allready in the virtual world. Not only in the form of online activities on www.LEGO.com, but also by means of electronic games for the popular game platforms Weakness LEGO Group products are quite expensive. Lego bricks are tidy for child. Opportunities There are always kids who want to play so the colorful bricks could be always the hallmark of the company. Lego Group’s main markets are in Europe and the USA, but there is chase to get new market places around the world. Lego Group could develop new products. Threats Children rather like watch TV than use their imagination and construct, build something used their own brain. Possible negative publicity. Computer games Beginnings The Lego group began in the carpentry workshop of Ole, in billed, Denmark. In 1916, Christiansen purchased a word working shop in billin which had been in business since 1895 The shop mostly helped construct houses and furniture, and had a small staff of apprentices. The workshop burned down in 1924 when a fire ignited some wood shavings Ole Kirk constructed a larger workshop, and worked towards expanding his business even further. When the Great Depression hit, Ole Kirk had fewer customers and had to focus on smaller projects. He began producing miniature versions of his products as design aids. It was these miniature models of stepladders and ironing boards that inspired him to begin producing toys Move to Plastic Bricks Another warehouse fire struck the Lego Group in 1960, consuming most of the company's inventory of wooden toys. Godtfred decided that the plastic line was strong enough to abandon production of wooden toys. As a result, Godtfred's brothers Gerhardt (then head of wooden toys) and Karl Georg left the Lego company and began a separate company bilifix. By the end of the year, the staff of the Lego Group included more than 450 people. The lEGO brick and the design Each Lego piece must be manufactured to an exacting degree of precision. When two pieces are engaged they must fit firmly, yet be easily disassembled. The machines that make Lego bricks have tolerances as small as 10 micrometers. Dimensions of some standard LEGO bricks and plates. LEGO today Since it began producing plastic bricks, the Lego Group has released thousands of sets with a variety of themes, including town and city, space, robot pirates, trains, Viking, castle, dinosaurs, undersea exploration and wild west New elements are often released along with new sets. There are also Lego sets designed to appeal to young girls such as the Belville and Clikits lines which consists of small inter locking parts that are meant to encourage creativity and arts and crafts, much like regular Lego bricks. Belville and Clikit pieces can interlock with regular Lego bricks as decorative elements. Licensed themes - Over the years, Lego has licensed themes from numerous cartoon and film franchises. These include batman, ben 10 and more. Robotics sets - Lego initiated a robotics line of toys called 'Mindstorms' in 1998, and has continued to expand and update this range ever since. Example of old and new LEGO The beginning of logo Lego today LEGO packaging design 1940 – 1980 Godtfred believed in the idea of proper packaging and promotion. The Automatic Binding Bricks were among the first to receive a 4-color illustrated box. Over the next two years Lego released several architectural sets that were packaged in what many consider be the most beautiful of all Lego boxes. In 1959 Godtfred created Lego’s first photography department and hired Helge Torpe to oversee it. The beautiful 1973 box and logo redesign, clearly Swiss influenced, was the first attempt at a true international standard. Nowadays Lego packaging design became more interesting and variety. Multi function packaging design. Space saving. Easy to carry. Effective. Quality assurance testing ensures that Lego parts are durable and will stand up to lots of play. Related products and services Video games - Lego has branched out into the video games market since 1997, beginning with games such as Lego Island . Official website - First launched in 1996, the Lego website has developed over the years, and provides many extra services beyond a shop and product catalog. There are moderated message boards, founded in 2001. Business consultancy - Since around 2000, the Lego Group has been promoting 'Lego Serious Play', a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play. Theme parks – Merlin Entertainments operates five Lego land amusement parks , the original in Billund, Denmark, the second in Wisdor, England, the third in Gunzburg, Germany, the fourth in Carlsbad, California, and the fifth in Winter Haven, Florida. Retail stores - ego operates 46 retail stores (34 in the United States, seven in the United Kingdom, five in Germany, four in Canada, one in Denmark), including ones at the Downtown Disney shopping complexes at Disneyland and Walt Disney World Resorts as well as in Mall of America in Bloomington, Minnesota. Children's clothes - Since 1993 LEGO wear Clothes have been produced and marketed by a Danish company called Kabooki under license from Lego Group. The clothes are for boys and girls from 0–12 years old and the partnership also ties in with other Lego products such as 'Ninjago', 'Hero Factory' and the new 'Friends' theme for girls. Board games - Lego Games launched in 2009–2010, and is a series of Lego-themed board games designed by Cephas Howar. Films and television - In the past, Lego has turned down approaches from Hollywood to make a feature-length film based on the toy. Books and magazines - Lego has an ongoing deal with publisher Dorling Kindersley (DK), who are producing a series of illustrated hardback books looking at different aspects of the construction toy. The first was The Ultimate Lego Book, published in 1999 Example LEGO products and services Video games Business consultancy Official website Theme parks Retail stores Children's clothes Board games Films and television Books and magazine Evolution of LEGO logo 1934 The first logo was created by the LEGO Group. It was used on correspondence, shipping labels and other printed materials, but not on toys. Starting in 1936 an ink stamp “LEGO Fabriken Billund” was used on the wooden toys. 1939 or 1940 It was used extensively on wooden toys, typically in the form of an applied decal, for the next 10 years. 1950–1954 This logo was introduced with the first plastic toys. 1952–1953 LEGO Mursten Logos 1953–1955 1953–1955 1953 Late 1954 The first of the oval logos. This first appeared on LEGO Mursten catalogs. The company had still not standardized on colour. Examples exsists in several colours, typically depending on the colour of the catalog 1955. The System i Leg and LEGO System (Subtheme of System I Leg) Logos
1955 This logo first appeared on the System i Leg sets. The original logo was appears to be hand drawn and is different on various boxes from early 1955. 1955–1959 The classic dog bone logo from late 1955. It was the first time the logo was standardized, in terms of both design and colour. It was used across all toys lines and appears widely on both plastic and wood toys. 1960–1965 The first of the square logos. This and many variants were used worldwide for the next 13 years. 1965–1972 The Modern Logos
A variation of the 1960 logo. Includes the colour bars (red, yellow, blue, white, and black) and was the first to include the registered trademark as part of the LEGO name. 1973–1998 This logo appeared in 1973, the same year that LEGO began its own production and distribution in the US. It represents an attempt to standardize on a single worldwide logo and remains the most recognizable version of LEGO’s brand identity. New LEGO logo present A redesign, or in LEGO's words, a “graphic tightening”, of the 1973 logo to allow for better digital (i.e. internet) reproduction Lego logo is not hard to recognize for those who love to play logos. Lego may be one of the “right-for-any-period” toys, but the company always has the Lego into some creative shapes. Talking about the lego logo history, the logo was the Logo computer programming language version that is able to manipulate the robotic Lego bricks to be attached to a computer. In the late 1980s and early 1990’s, it was used in some grades schools, such as America, and implemented on computing platform of the Apple II. To LEGO Mindstorms, the logo was a precursor. After all, Lego logo simplicity and brave color have brought the logo into one that is recognizable. Formed from the Danish phrase "LEg Godt" ("play well"). In 1962, the first LEGO products were introduced in the U.S in sets of bricks. In 1973, a new LEGO logo replaces the former various logotypes to symbolize the expectations that people have of the company. In 1987 the brick logo is presented. A new logo is developed in April 1998. The new LEGO logo unifies all the company's products under one banner. The LEGO Brand values Imagination:
Free play is how children develop their imagination – the foundation for creativity Creativity:
Creativity is the ability to come up with ideas and things that are new, surprising and valuable. Systematic creativity is a particular form of creativity that combines logic and reasoning with playfulness and imagination. Fun:
Fun is being active together, the thrill of an adventure, the joyful enthusiasm of children and the delight in surprising both yourself and others in what you can do or create. Learning:
Learning is about opportunities to experiment, improvise and discover – expanding our thinking and doing (hands-on, minds-on), helping us see and appreciate multiple perspectives. Caring
Especially for children, Caring is about humility – not thinking less of ourselves, but thinking of ourselves less. Quality
From a reputation for manufacturing excellence to becoming trusted by all – we believe in quality that speaks for itself and earns us the recommendation of all. LEGO Certified Professionals Duncan Titmarsch Duncan Titmarsh “rediscovered” LEGO at the age of 22 when he received a LEGO set as a gift. In 2008, he made the decision to make his dream a reality and formed Bright Bricks. It is best known for its biggest build to date a 12 meter tall Christmas tree for St Pancras train station. Dirk Denoyelle Dirk Denoyelle is a well known Flemish comedian. In 2000 he built the heads of 30 famous Belgian and international people with LEGO bricks and he has built LEGO creations ever since. Nathan Sawaya Nathan Sawaya is a foremost, full-time professional brick artist who fine-tuned his craft of creating awe-inspiring and large scale sculptures as a LEGO Master Model Builder for the LEGOLAND California theme park in Southern California. Jumpei Mitsui LEGO craftsman - Jumpei is the youngest LEGO Certified Professional, based in Japan. He became a professional builder when he was a student at the University of Tokyo. Jumpei also work in the area of education using basic LEGO bricks. LEGO facts 4.9152 cm is the volume of an 8-stud LEGO brick. It measures 9.6 x 32 x 16 mm. Thousands of a mm - that's the tolerance of accuracy at the LEGO mould factories. 102,981,500 are how many different ways there are to combine six 8-stud bricks of the same color. If you haven't that much time, you can take three 8-stud bricks - same color - and fit them together in 1,060 ways. Two 8-stud bricks - still the same color - can be put together in 24 ways. 189,000,000,000 (189 billion)LEGO elements and 11 billion LEGO DUPLO bricks - or thereabouts - were molded up to 1998 The LEGO company is Denmark's first to buy a plastic injection-molding machine for making toys. The name LEGO, which is formed from the Danish words "LEgGOdt" ("play well"). Later, it is realized that in Latin the word means "I study", "I put together". On the threshold of the millenium LEGO Company once again entered the history books, this time as "Toy of the Century" as voted by Fortune magazine and the British Association of Toy Retailers. Conclution We can see that Lego is very good company because it has a lot of strengths, that’s why it’s not easy to improving it. But, there are a lot of competitors or brands that are looking to invade the marketplace, so Lego has to be innovative to be different from the other companies, so it’s better for Lego to be up to date all the time. However Lego is famous because of it’s products so it’s easy for it to increase and grow up. LEGO on the web The Official LEGO Web Site
(URL: www.lego.com) Ole Kirk Christiansen (1891-1958)
(URL: www.toytia.org/industry/halloffame/1989.htm) Cool LEGO Site of the Wee(URL: www.lugnet.com/cool/) ROBOTIC DESIGN STUDIO
(URL: www.wellesley.edu/Physics/robots/studio.html) ROBOTIC DESIGN STUDIO
(URL: www.wellesley.edu/Physics/robots/studio.html) DR. TOY'S CLASSIC TOYS
(URL: www.drtoy.org) Official LEGO Mindstorms
(URL: mindstorms.lego.com/) ARIF JAMAL me love you hehe