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Nintendo !

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by

Alejandro Antonio

on 1 January 2014

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Transcript of Nintendo !

Table of content
We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.
Mission Statement
New Entrants
(H)
Competitors
(M)
Suppliers
(L)
Threat of Substitutes
(M)
Customers
(H)
SWOT Analysis

Headquarters
Production
The Product
Resources
Where Does Nintendo Produce Their Goods?
Nintendo produces it's goods in many different factories around the world, but the most prominent is Foxconn located mainly in Guangzhou, China. It is under scrutiny for using forced student workers in their factories to manufacture items such as the new Wii U console.
Distribution In the states

Marketing

Nintendo has two main distribution points in America. North Bend, was the first to open in the country and the second is in Atlanta.
Nintendo World Store
This huge store in Rockefeller Plaza has all things Nintendo and gaming related. Opened in 2005, it is considered a "Heaven for Nintendo". This high profile flagship store shows how far Nintendo has come. To have a world store in New York City is the sign of a successful globalized industry, as NYC is one of the largest and most consumer centered cities in the world.
Custumer Service

Consumers need to be satisfied by thee product they've purchased and buy more from Nintendo, such is how business works.
There are ideas that the products Nintendo create are bad for consumers due to a decrease in productivity and that they may influence laziness.
This has put many consumer off of Nintendo and video games as a whole and it is up to the companies to try and remove that idea from the minds of consumers otherwise they will lose valuable customers.
Overall their brand name its their liability for every game they have.
Effects For Consumers
VRIO Framework:
Product Quality
V:
R:
I:
O:
Brand Image:
V :
R:
I:
O :
FINANCIAL statement

Financial
President of Nintendo is Satoru Iwata

$118.58 stock price
Has 5100 employees
10.7 billion annual revenue
Sold at the OTC MarketStock Symbol: NTDOY
Stock Market: Tokyo Stock Exchange
Current Price: $14.69
Nintendo had a big drop in their financial success in the summer of this past year probably because of a lack of new products
They have been doing a little better in the past months because they recently released the new Wii U
STRATEGY Conclusions


Nintendo is a major building block in the videogame industry.
This can be seen with its many consoles and games as well as its legacy.
Nintendo has always done what is best for the customer, so why would Nintendo be a bad choice?
And it all started out with playing cards
Thank you

www.nintendo.com/corp/history.jsp
images.mmosite.com/my/upload/cf/c2/
wiiumadgamers.files.wordpress.com/
http://gizmodo.com/the-surprisingly-long-history-of-nintendo-1354286257
http://www.telegraph.co.uk/technology/video-games/nintendo/
ca.finance.yahoo.com/q?s=NTDOY.PK
gamexplain.com
http://www.ranker.com/list/7-nintendo-products-you-never-knew-existed/alex-sargeant
*http://www.slideshare.net/lionelbenoilid/swot-nintendo
-Mission Statement
-Background
-Business Model
-SWOT
-5 Forces
-Value Chain
-VRIO
-Financial Stuff
-Strategy and Conclusions

Group Members

- Alex 00660074
Nintendo is well known for producing video games that everyone knows and loves. It is Japan's third most valuable company with a market value of over 85 billion US dollars.
Nintendo started out as a small Japanese business, founded by Fusajiro Yamauchi.
Nintendo started out as a card shop. This was in 1889!
Founded in 1889 by Fusajiri Yamauchi

Largest video game company by revenue

Oldest video game company in the world, although it didn't start as a gaming company until the 1960's

English translation - "leave luck to heaven"

Has sold over 655 million hardware units and 4.12 billion software units

Tried several niche market businesses, such as cab services and vacuum cleaners, but they all failed
Founded in 1889 by Fusajiri Yamauchi
Largest video game company by revenue
Oldest video game company in the world, although it didn't start as a gaming company until the 1960's
English translation - "leave luck to heaven"
Has sold over 655 million hardware units and 4.12 billion software units
Tried several niche market businesses, such as cab services and vacuum cleaners, but they all failed
Nintendo As a Card Company
The cards did so well that they became international. In 1959, Nintendo landed a deal with Walt Disney to create cards of Disney's cartoon characters
Disney
But that wasn't enough for Nintendo, so in 1963 they changed their name to Nintendo Co., Ltd. and moved on to making toys.
Quick Timeline

In 1973, Nintendo started using the laser clay shooting system (arcade games with light gun technology)
They released these arcade machines in places like bowling alleys
These games were eventually disbanded because of their high expenses, but this helped them find their place in the video gaming industry
Laser Clay Shooting System
NES and SNES
In 1977, the Color TV Game console was produced with games on the hardware
5 different versions of these consoles, each with different games
Released Donkey Kong in 1981, and was licensed on many consoles, was very successful
They also released an early form of Mario called jumpman

1995
Nintendo released Virtual Boy and produced its one billionth game cartridge
NES (Nintendo Entertainment System) was launched in North America in 1985, along with Super Mario Bros, very popular
SNES (Super Nintendo Entertainment System) was launched in 1990 8 bit 16 bit
NES - 8 bit
SNES 16 bit
110 million units sold
Released in 1989, and sold very well, and was the most dominant gaming console for over a decade
Gameboy pocket, light, and colour came after, although they made very small changes
Gameboy Advance SP was then released in 2003, and was the first to have screen lighting
118.69 million units sold
Gameboy
3DS
Released in 2011
Top screen in 3d
Started off with bad sales, as there weren't many games
Got better as price cuts occurred and new games were released
Nintendo Wii
Wii U
Released in late 2012
Touch-screen controller
Supports off TV play on controller
Wii U is currently being sold as a loss
160,000 units sold
Released in 2006
Replaced gamecube, and could still play its games
Motion sensing and pointing capabilities
82 million units sold
Nintendo changed its logo from red to gray when this was released
Research &
Development
Every 5 years develop a new console and over 200 games
Value Chain

Focus on kids and family games!!!!
5 Forces


Average of 5 years
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