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Transcript of Fast Fashion
Jenny Lin & Helen Tan
'Fast fashion' refers to clothing and accessories that are quickly transferred from the design studios to catwalks to store fronts in order to keep up with current fashion trends. These are designed, manufactured, and then mass-produced through a quick and cheap process to allow consumers to purchase popular clothing styles at low prices.
During fashion week, designers and brands are given the opportunity to display their latest collections in runway shows around the world for buyers and the media. These events reveal what's "in" and what's "out" each season.
Due to mass producing loads of articles of clothing, people are making more than what people can buy, resulting in the creation of more clothing going into landfills.
Promotion of slave labour and an unfair trade market.
The continuous bioaccumulation of environmental damage in which we are allowing to happen! Living through life knowing the toxins, chemicals and pollution involved in the process of dying fabrics, running the machines and the many miles the clothes are to be shipping and flown all across the world. Just so we can look someone desirable.
Advantages for the Retailer
Disadvantages for the Consumer
Low Quality: Fast fashion is not meant to last for a long period of time as trends constantly change, therefore, designs are created with cheap fabrics and materials that lead to early wear and tear.
The phrase "you get what you paid for" suits these disposable fashions well.
Most people when they walk into a store, their only intention in mind is to get whatever new and hip articles that are in the store. The problem at hand is that there is much more that meets the eye with the retail market.
Tracing back to where your clothes come from may shock most of us. Most companyies that have cheap affordable clothing are usually designated in third-world countries to obtain cheap labour. They mass produce garments not only to uprise competition, but to meet customer demands as well.
Causes many issues towards workers being exposed to unhealthy chemicals and mistreatment as well as low income. Not to mention our planet is also suffering from the harmful toxins and waste from manufacturing. Farms and pesticides seeping in to our soil and dwindling our water supplies and resources. However, that doesn't really matter.. As long as we all get a slimming new dress for our hot date at an affordable price, right?
It is a current day issue that is being covered up, and despite knowing the truth, we fail to make the efforts to care about these concerns that will affect us over the long run.
If nothing changes?
We will be supporting this harsh and unjust system that is a cancer to our society, if we continue to run the fashion industry the way fast fashion does.
Affordability: Low cost allows consumers to refresh their wardrobe without breaking the bank.
Speed: It is FAST fashion, if the style is "in" for too long, some people will lose interest, in which, things become somewhat boring.
Accessible: The mass majority has access to trends as retail production of clothing is generally cheap and quick.
It's Exciting!: There always something new on the racks that people can look forward to seeing on the racks in stores.
In order to decrease the damage, consumers are encouraged to contribute to the "Slow Fashion" movement:
choose local, artisan products to support smaller businesses
purchase fair trade and secondhand clothing whenever possible
choose fabrics and styles that will last longer and transcend trends
donate unwanted garments
choose clothing that has been created with sustainable, organic, recycled fabrics
create and customize your own clothing
buy fewer clothes less often to slow fashion consumption!
Ground, water and air pollution that will continue to hurt the Earth such as creating of smog, more trash thrown into landfills and dirtying the low amounts of fresh drinkable water left.
More human rights cases and mistreatment of workers and continuous low amount of income and exposing employees to dangerous practices
Large amounts of our resources will become depleted
Solutions / Alternatives
Disadvantages to the Workers
These are the people who suffer the most.
Earns low amounts of income
Works under dangerous conditions
Mistreatment and abuse from employee status
Work for a long durations of time
Little to no benefits for workers
The large-scale globalization in the fashion industry and the issue of consumerism is extremely detrimental to our environment, and to us. However, many people are not informed of the adverse circumstances and taking action. Consumers are easily lured by the constant advertising of sales everywhere, thinking they've got a real bargain.
Globalization and Consumerism
Advantages for the Consumer
Quick Profit: Profit can only pour in as soon as the clothes hit the clothing racks. It's a first come first serve basis and the cheap, new and fashionable is what people want, causing short sprints of overall income.
Safety: When something is wrong with the process of producing the product, it's not a huge loss compared to more well designed, time consuming products.
Expansion: This is the basis to starting a big and booming successful company, it can be a hit if you can get people rolling in through the doors, while maintain their budget as new entrepreneurs, business is risky.