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Homoveganus

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by

Alejandra Diaz

on 3 June 2014

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Transcript of Homoveganus

Homo
Table of contents

1. Company description
2. Product lines
3. Marketing
4. Four Ps
5. SWOT
6. Marketing research
7. Survey
8. Competitor analysis
9.Sales
10. Funding
11. Corporate Social Responsability Policy(CSR)
vegantus
Homovegantus promotes the vegan lifestyle and philosophy for those who are interesting in this. Supported by medical internists, our clients have the opportunity to get advice about a vegan lifestyle; with this our service will be higher in quality.
Mission
Reduced saturated fats.
Carbohydrates.
Fiber.
Antioxidants.
Why have a vegan live style...
Nutrition
Disease Prevention
Cardiovascular disease.
Cholesterol.
Blood pressure.
Healthy Eating
Fat-free.
Gluten-free.
Fun.
Objectives
General objectives: Distribute vegans and vegetarian food of excellent quality,
flavor and presentation.


A. Raise awareness about caring for the environment and our bodies.
B. Raise awareness about the life of the animals
C. Provide food for all everyone who is interested in living a new and healthy lifestyle regardless of gender or age.



Specific objectives
General objectives
Marketing Research & Competitor analysis
Competitor analysis
S
O
W
T
To a long term, we claim to position the vegan products of Homovegantus in different storehouses of the city, exalting our tasty and healthy flavors.
in the production the company plans to hire or make agreements with different companies, producing wholesale almonds, soy etc… in order to provide a better service and to purchase these products without making further investment.
Vision
Funding
Bibliography
vegantus
Homo
By:
Valeria Castro
Alejandra Diaz
Natalia Gómez
Valery Ramirez

In order to keep growing we would like to get financial loans by different ways:
Online sales
gains
"Fondo
emprendedor
de Bogotá"
Ventures
Homovegatus web page http://valeriarauchwerger7.wix.com/homovegantus

• Fondoemprendedor. ¿Qué es el Fondo Emprender? (31.05.2014). from: http://www.fondoemprender.com/BancoConocimiento/F/Fondo_Emprender/Fondo_Emprender.ASP.
• Ventures. ¿Qué busca el concurso?. (31.05.2014). From: http://www.ventures.com.co/index.php/concurso/quienes-pueden-participar.html
• Top-ten marketing and sales strategies for a slow economy: how to attain, retain and maintain customers. Smith, G. (02.06.2014). from: http://www.businessknowhow.com/marketing/slowecon.htm
• 10 Easy sales strategies for small companies. James, G. (31.05.2014). from: http://www.cnbc.com/id/45669286



Survey results
Sales strategies
Strategy # 1:

Strategy # 2:

Strategy # 3:

Strategy # 4:


Exhibit extreme confidence: Convince yourself that a customer would be crazy to buy from anyone else.
Be your company´s brand: Have the best appearance, voice and ability to solve problems.
Think like an entrepreneur: Be frugal with your time and resources, and find creative ways to get things done more quickly and easily. Make everything to have sales results.
Take responsibility for your skills: Learn new sales techniques and develop your sales career.
Corporate Social Responsability Policy (CSR)
Since we promote the vegan and vegetarian lifestyle there are two principle causes that we support, which will be one of the most important factors in our company.
Animal Rights
Enviroment
In the market that we specialize there aren't much competitors due to the low demand for this type of food although day by day more people are interested in knowing how to follow this lifestyle. In Bogotá there are three main places that also work with vegan and vegatarian food.
Full transcript