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INTERNATIONAL MARKETING (MKT-401) LECTURER- ABU SOHEL MAHMOOD

TUNISIA
by

Ayesha siddika moon

on 13 November 2012

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Transcript of INTERNATIONAL MARKETING (MKT-401) LECTURER- ABU SOHEL MAHMOOD

INTERNATIONAL MARKETING (MKT-401) GEOGRAPHY TUNISIA Flag Description Red with a white disk in the center bearing a red crescent nearly encircling a red five-pointed star; resembles the Ottoman flag (red banner with white crescent and star) and recalls Tunisia's history as part of the Ottoman Empire; red represents the blood shed by martyrs in the struggle against oppression, white stands for peace; the crescent and star are traditional symbols of Islam. general information on tunisia Electricity Electricity - production:14.76 billion kWh (2009 est.)country comparison to the world: 85
Electricity - exports: 81 million kWh (2009 est.) country comparison to the world: 76
Electricity - imports: 122 million kWh (2009 est.)country comparison to the world: 90 Tunisia is a country which is socially and politically stable
It is a welcoming country where foreigners find the required conditions to invest
Investing in Tunisia means benefitting in particular of the freedom to invest and transfer the capital invested and the profit
A favorable investment incentive code
A dynamic banking system
A stable financial market
A skilled and competent labor force to free trade zones in dizerte in the north of the country and in zarzis in the south
A modern in fracture and means of communication International marketers are welcomed to invest for Mixed culture (Phoenicians, Roman, Vandals, Byzantines, Arabs, Turks, Spaniards, and France ) Tunisian society and culture Historical places
Beaches
Archaeological sites
Medittarean sea
Sahara desert Tourism Tunisia is famous for Exchange rates: Tunisian dinars (TND) per US dollar -1.4078 (2011 est.),1.4314 (2010 est.) IMPORT EXPORT Export and Import of fruits & vegetables Official Name: Tunisian Republic
Capital: Tunis
Government Type: Republic
Population: 10.6million (2011)
Area: 63,378 square miles; slightly smaller than Missouri
Languages: Arabic (official and one of the languages of commerce), French (commerce)
Total Population: [74%] Male: [83%]; Female: [65%]
GDP Per Capita: $9,600 (2011 est.)
Year of Independence: 1956
International dialing code: +216
Motto: ‘hurriyyah, Nizm, ‘Adlah’‘Liberty, Order, Justice’
Anthem: "Humat al-Hima"‘Defenders of the Homeland’ Luxury spa Thalassotherapy and is 2nd after France Tourism and is favorite tourism place for European Union looo HISTORY OF TUNISIA ROMAN VANDALS 6th AD BYZANTINES french ARAB & ottoman empire 8th AD 1881 Habib Bourguiba 1957 TO 1987 President Zine El Abidine Ben AlI 1987 TO 2011 MONCEF MARZOUKI 2011 TO PRESENT 2013> NEXT ELECTION Highest point >Jebel ec,61h chambi (1,544 m) 163,610 km Sq (63,378 sq m) Total land borders >1,424 km (Algeria 965 km , Libya 459 km) Tunisia is ranked 93rd on the basis of area LOCATION The climate of Tunisia is influenced by the Mediterranean and Saharan climate TOPOGRAPHY ENVIRONMENT Natural resources
Tunisia possesses petroleum, phosphates, iron ore, lead, zinc, salt Land used

>Arable land – 17.05%
>Permanent crops -13.08%
>Other - 69.87% Environment – current issues
Toxic and hazardous waste disposal is ineffective and poses health risks, water pollution from raw sewage; limited natural freshwater resources; deforestation, overgrazing, soil erosion, desertification Environment-international agreements

Party to: Biodiversity , Climate Change , Climate –kyoto protocol , Desertification, Endangered species, Environmental Modification, Hazardous wastes, Law of the sea, Marine dumping, Ozone layer Protection, Ship Pollution, Wetlands signed, but not ratified: Marine Life Conservation Ethnic groups
Arab 98%,European 1%,Jewish and other 1%

People
Indigenous people are called the Berber people Languages
*Arabic ( official, one of the languages of commerce)
*French ( commerce )
*Berber ( Tamazight) Religion
Muslim ( Islam – official) 98%
Christian 1%
Jewish and other 1% DEMOGRAPHY Birth rate
17.28 births/1000 population ( 2012 est. )- country comparison to the world 116
Death rate
5.87 deaths/1000 population ( July 2012 est.) – country comparison to the world 169 Population
10,732,900 ( July 2012 est.) -country comparison to the world 79 >Democratic functional republic
>President serving as a head of state
>Prime minister as head of government
>Bicameral legislature and influenced by French civil law
>Between 1956 and 2011 Tunisia was a single party state ruled by former Presidents Habib Bourgiba and Zine Al Abedin Ben Ali
>Later becomes Multi party democracy Government type
Republic Structure of government POLITICIANS >Constitutional republic characterized by executive president, legislature and judiciary
>Military does not play any role in national politics and is professional Legal System >Mixed legal system of civil law, based on the French civil code and Islamic law
>Some judicial review of legislative acts in the Supreme court in joint session Capital
Tunis Administrative division
24 governorates Independence
20 March 1956 (from France) 2 That 37% of the Tunisian GDP is invested in education.
That Tunisia is ranked 11 globally in terms of quality of the education system.




That 164 columns in the Zaytuna Mosque were originally taken from the site of Carthage.



That Youssef Dey mosque was the first mosque to be built in Tunis under the Hanafi school. Its minaret (pictured) was also the first to have an octagonal shape in the capital.



That the Tunisian boxer Young Perez, killed on January 22nd 1945 in Gliwice, was the world champion in flyweight between 1931 and 1932. That in 1930, Tahar Haddad published his book Our Women in the Sharia and Society in which he explained his reform program for the Tunisian society emphasizing on women liberation and rights. At the same time, he argued that Islam basically views that men and women are equal in rights and duties.

That the 1996' movie The English Patient was filmed in south-west Tunisia. The movie won later nine-academy awards, including Best Picture.



Tunisia has managed to attract many international companies such as Airbus and Hewlett-Packard INTERNATIONAL TRADE Agriculture – accounts for 11% GDP and employs around 25% workforce

Cultivation of olive trees, fruit trees and palm trees – development of these sectors has enabled to reach the level of food sufficiency

Organic farming – is booming. Tunisia is 2nd most productive country in this respect

Non manufacturing industries – account for 17% of GDP

Manufacturing industries –mainly textile and food make up 20% of the GDP and are mostly damaged by the ASIAN competition

Local economy –largely oriented towards services including the booming sectors of ICT ( Information and Communication Technologies ) and tourism which accounts 40% GDP TRADE TRADE OF TUNISIA The European Union remains Tunisia's first trading partner, currently accounting for 72.5 percent of Tunisian imports and 75 percent of Tunisian exports

Ranks as the EU’s 30th largest trading partner.

Tunisia is a one of the European Union's most established trading partners in the Mediterranean region

Tunisia was the first Mediterranean country to sign an Association Agreement with the European Union, in July 1995, although even before the date of entry came into force, Tunisia started dismantling tariffs on bilateral EU trade. Business etiquette
1. Tunisians prefer to do business with those they know and respect, so therefore they spend time cultivating a personal relationship before beginning to conduct business
2. Tunisians judge people on dressing appearances
3. They do not sit for meeting during July and August when the heat is most intense
4. French is the Business language Tunisian Customs and Etiquette Tunisian family values Islam A.Meeting etiquette
1. Shaking hand is the customary greeting among the same sex
2. In any greetings between men and women , the woman must shake her hand first.
3. If women do not shake their hand first, the men should simply bow his head in acknowledgment
B. Dining etiquette
1. When one is invited in a Tunisian’s family one should dress well. Dressing well demonstrates respects towards their hosts.
2. Complement their house
C. Gift giving etiquette
1. If one is invited to a Tunisian’s home one should bring pastries, fruits, nuts, cakes, candy and flowers to the hostess 2. Gifts are not opened when received
3. Do not bring alcohol unless one knows whether the host have it or not
D. Table manners
1. Food is traditionally served at knee high round table
2. A washing basin will be brought to the table before the meal is served
3. One should not begin to eat before the host blesses the food or begins to eat
4. Food is served from the communal bowl
5. It is considered good manners to try a bit of everything
6. The washing basin will be brought again after the meal is finished SYMBOL Khamsa symbol means defense against evil eye Jasmine is the national flower of Tunisia
a) offering odorless winter jasmine is a sign of insolence
b) offering white jasmine is seen as a proof of love
c) a man who wears jasmine on his left ear indicates that he is single. CLOTHES OF TUNISIA MARRIAGE FOOD AND DRINKS Couscous is the national food of Tunisia (mixture of meat, vegetables and grain) Tunisian foods are spicy hot Koucha – whole baby lamb baked in a clay case with rosemary Yo-yo -- donuts made with orange juice, deep fried then dipped in honey syrup Chorba – soup with lots of pepper Can of Boga Cidre Selian wine Boukha GoLD COMMUNICATION Telephones - main lines in use: 1.218 million (2011) country comparison to the world: 71

Telephones - mobile cellular: 12.388 million (2011) country comparison to the world: 62

Internet users: 3.5 million (2009) country comparison to the world: 60 MEDIA Press > LA PRESSE
ASSABAH
Television > NATIONAL TELEVISION
HANNIBAL TV
RADIO > TUNISIAN RADIO
JAZHARA FM 7 airports 1905 kilometers of railways
A map of railway network of Tunisia, including major cities
200 stations Length of road net work 18997 km MEDICINE AND HEALTH CARE SYSTEM Tunisia has a modern system of health care with hospitals and clinics well distributed in the country. In addition, there are private doctors and hospitals.

The University of Tunis has a medical school. Some doctors in the capital have formed associations to promote public health awareness, notably around the question of preventing pollution.

Traditional healers include bonesetters, dream interpreters, herbalists, and other specialists. Tunisians often seek mystical healing in a religious context. Modern alternative medicine, including acupuncture, is also found in cities. SPORTS FESTIVAL 46 festivals HANDICRAFTS Resort of Tunisia ARCHEOLOGICAL SITES TOURISM FACTS OF TUNISIA Fact 1:The currency of Tunisia is Tunisian Dinar.


Fact 2:The life expectancy in Tunisia is around 75 years.

Fact 3: More than a quarter of Tunisias population live in the capital Tunis.

Fact 4: The city Kairouan is the fourth most important city in the Islamic world after Mecca, Medina and Jerusalem.

Fact 5:The word Tunisia is derived from Tunis; a city and capital of modern-day Tunisia.

Fact 6: The city Hammamet is Tunisia's largest tourist resort and has been attracting holidaymakers from all over Europe since the 1960s. ECTURER ABU SOHEL MAHMOOD BY- AYESHA SIDDIKA 3 1 ECONOMY OF TUNISIA EXPORT IMPORT EXPORTS CODED IN 28 CATEGORIES PROHIBITION OF IMPORTS Export – $17.73 billion (2011 est.) country comparison to the world: 75
Exports - commodities: clothing, semi-finished goods and textiles, agricultural products, mechanical goods, phosphates and chemicals, hydrocarbons, electrical equipment
Exports - partners: France 29.4%, Italy 19.2%, Germany 10.3%, Libya 6.6% (2009 est.) Imports: $23.62 billion (2011 est.) country comparison to the world: 68
Imports - commodities: textiles, machinery and equipment, hydrocarbons, chemicals, foodstuffs
Imports - partners: France 21%, Italy 17.5%, Germany 8.8%, Spain 4.9%, China 4.7%, Russia 4.5% (2009 est.) • Narcotics
• Pornography (please consider the term as used under the Islamic law)
• Counterfeit items
• Cultural artifacts and other objects of cultural importance
• Henna
• Palm tree and any products DID YOU KNOW FILM SPOT Tunisia has a diverse economy ranging from agriculture, mining, manufacturing, petroleum products to tourism.
The industrial sector is mainly made up of clothing and footwear manufacturing, production of car parts, and electric machinery.

GDP Per Capita- $9,600 (2011 est.)

The agricultural sector stands for 10.6% of the GDP, industry 34.6%, and services 54.8%(2010 est.)

Tourism accounted for 7 percent of GDP and 370,000 jobs in 2009. Politics of Tunisia
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