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ICS volunteer media training
Transcript of ICS volunteer media training
Engage future ICS volunteers to contribute to fight against poverty
Support your fundraising
Campaign for policy change
Learn a new skill Why are you doing it?
Who are you hoping will read/see/hear it?
What are you hoping they will do as a result of reading it?
Are you saying something new?
Have you read/listened to/watched the media you want to engage?
Does your story fit?
Are there any risks?
What are your expectations? Before you get started ask yourself... Email: firstname.lastname@example.org
facebook.com/ics Talking about ICS 3 interdependent objectives...
Active citizenship Photography and videos Managing risk Avoid sweeping statements - e.g. hygiene, religion or sensitive local issues. Do your research!
Representing people fairly
Pick your words sensitively (people/victims, basic/dirty)
Aim for a balance of topics - work, team, people, culture and development Blogs - the essentials Photography and videos Consider all audiences - intended and potential
Keep it fresh and cut the waffle
Balance your content - variety is best
Teamwork - include your in country counterpart
Cite your sources and credit them
Ask for comments and develop a thick skin
Differentiate between opinion and fact Consider all potential audiences - balance the content Co-operating, working together, people being supported to do things, people being independent and leading lives of dignity Know what it shows - captions/notes Include a range of people, voices, opinions Get consent Managing risk Think bigger picture - country's own work to tackle poverty as well as ICS
Differences between 'us and them' can be interesting but avoid reinforcing stereotypes
Include more than just your interpretation of a situation - beneficiaries, partner organisations, team leader, counterpart
Remember the volunteers that come after you How to work with the media How? Traditional media - newspapers, radio, television, magazines, community publications Talk to us - press release templates, interview briefing, media contacts Digital/multimedia - blogs, video, photographs, audio Blogs - the essentials More than one way to blog - tumblr, photos, quotes, Q&As, interviews, audio clips - get creative!
Looks count - headlines, sub-headings, make it digestible
Offer anonymity to interviewees if appropriate
Can you include a relevant call to action?
Share it to increase traffic