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Business Model Canvas Introduction

template for business model canvas and questions
by

Dave Armstrong

on 26 March 2013

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Transcript of Business Model Canvas Introduction

<your idea> <your name> The Business Model Canvas Introducing... But first, what is a "Business Model"? But first, what is a "Business Model"? It is the description of how an organization creates, delivers and captures value. (Steve Blank) Ok... how does that differ from a
"Business Plan"? Some definitions: A Business Plan is a document that describes the objectives of a business and summarizes the strategies and resources needed to achieve these objectives. Could be referred to as a venture plan. A document written by existing companies to describe and launch follow-on or adjacent market products. It was mistakenly used for startups for decades until it was realized that no business plan survives first contact with customers. Typically has sections labeled: opportunity, industry background, competitive analysis, marketing plan, operations plan, management summary and financial plan. (Steve Blank)
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