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Business Model Canvas Introduction
Dave Armstrongon 26 March 2013
Transcript of Business Model Canvas Introduction
"Business Plan"? Some definitions: A Business Plan is a document that describes the objectives of a business and summarizes the strategies and resources needed to achieve these objectives. Could be referred to as a venture plan. A document written by existing companies to describe and launch follow-on or adjacent market products. It was mistakenly used for startups for decades until it was realized that no business plan survives first contact with customers. Typically has sections labeled: opportunity, industry background, competitive analysis, marketing plan, operations plan, management summary and financial plan. (Steve Blank)