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Transcript of Presentations
Reka Anna Lassu
What is the goal of a presentation?
Why are presentation skills useful in a career?
How do you establish presence?
How do you design a memorable
opening an closing?
How do you achieve a professional appearance?
How do you involve the audience?
How do you answer audience questions?
How do you know that your presentation
content is ready and you can start rehearsing?
Know your material
Use the room
New Survey: 70% Say Presentation Skills Are Critical For Career Success
20% of respondents said they would do almost anything to avoid giving a presentation including
pretending to be sick
or asking a colleague to give the presentation.
In the information age
you are only as valuable as the ideas you have to share
Poor presentation skills mean:
leaders fail to inspire their teams,
products fail to sell,
entrepreneurs fail to attract funding, and
careers fail to soar.
75% of those who give presentations say they would like to be better at presenting and to ‘captivate the audience.’
Unleash the master within.Passion leads to mastery and mastery forms the foundation of an extraordinary presentation. You cannot inspire others unless you are inspired yourself. You stand a much greater chance of persuading and inspiring your listeners if you express an enthusiastic, passionate, and meaningful connection to your topic.
Tell three stories. Tell stories to reach people’s hearts and minds. Brain scans reveal that stories stimulate and engage the human brain, helping the speaker connect with the audience and making it much more likely that the audience will agree with the speaker’s point of view. Recently I wrote this column about Facebook COO Sheryl Sandberg. Her original TED talk was going to be “chock full of facts and figures, and nothing personal.” Instead she told three stories and ignited a movement. Stories connect us. Tell more of them.
Practice relentlessly. Harvard brain researcher Dr. Jill Bolte-Taylor had this “stroke of insight” that has been viewed 15 million times on TED.com. Dr. Jill rehearsed her presentation 200 times before she delivered it live. Practice relentlessly and internalize your content so that you can deliver the presentation as comfortably as having a conversation with a close friend.
Teach your audience something new. The human brain loves novelty. An unfamiliar, unusual, or unexpected element in a presentation jolts the audience out of their preconceived notions, and quickly gives them a new way of looking at the world. Robert Ballard is an explorer who discovered Titanic in 1985. He told me, “Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live.”
Deliver jaw-dropping moments. The jaw-dropping moment—scientists call it an ‘emotionally competent stimulus’— is anything in a presentation that elicits a strong emotional response such as joy, fear, shock, or surprise. It grabs the listener’s attention and is remembered long after the presentation is over. In this column on how Bill Gates radically transformed his public-speaking skills, I demonstrate how Gates learned to incorporate a jaw-dropping moment into many of his public presentations, including his now famous TED talks.
Use humor without telling a joke. Humor lowers defenses, making your audience more receptive to your message. It also makes you seem more likable, and people are more willing to do business with or support someone they like. The funny thing about humor is that you don’t need to tell a joke to get a laugh. Educator Sir Ken Robinson educated and amused his audience in the most popular TED talk of all time: How Schools Kill Creativity. Robinson makes humorous, often self-deprecating, observations about his chosen field, education. “If you’re at a dinner party and you say you work in education—actually, you’re not often at dinner parties, frankly, if you work in education…” Robinson makes very strong, provocative observations about nurturing creativity in children, and he packages the material around humorous anecdotes and asides that endear him to the audience. Lighten up. Don’t take yourself (or your topic) too seriously.
Stick to the 18-minute rule. A TED presentation can be no longer than 18 minutes. Eighteen minutes is the ideal length of time to get your point across. Researchers have discovered that “cognitive backlog,” too much information, prevents the successful transmission of ideas. TED curator Chris Anderson has been quoted as saying that 18 minutes is “long enough to be serious and short enough to hold people’s attention.”
Favor pictures over text. PowerPoint is not the enemy. Bullet points are. Some of the best TED presentations are designed in PowerPoint. Others use Apple AAPL +0.82% Keynote or Prezi. Regardless of the software, there are no bullet points on the slides of the best TED presentations. There are pictures, animations, and limited amounts of text—but no slides cluttered with line after line of bullet points. This technique is called “picture superiority.” It simply means we are much more likely to recall an idea when a picture complements it.
Stay in your lane. The most inspiring TED speakers are open, authentic, and, at times, vulnerable. Researcher Brené Brown even gave a TED talk on the topic of vulnerability and how her own research led to her personal journey to know herself. Opening up paid off for Brown in a big way. Oprah discovered Brown on TED, invited Brown to be on her show, and today Brown is a bestselling author and regular contributor to O, The Oprah Magazine.
Review the examples
Plan your Q/A strategy in advance
PAUSE before answer
Answer by section
Be concise- max 30 seconds
NEVER disagree among group members
Each presentation has a specific goal.
Solve the business problem.
Review guidelines & rubric
Estimate allocated time for each section (based on rubric)
If you have 12 minutes, and there are 4 parts worth 30 points each, allocate 3 minutes to each one.
Think of purpose of each section (MOP)
Utilize effective slide design
Include a clear call to action
Answer: "If I'm interested what do I do now?"
Call point person
Come to next info session
What are the details: email address, time/place, names
Is there a deadline and if yes, when is it?
Assign presentation operator
Decide on standing positions beforehand
*Remember, your presentation starts as you walk in NOT when you start talking.
Start with an attention-grabbing opener
Utilize an interactive element
Ask a question and demonstrate answer by audience standing/sitting
Quiz the audience
Give a fill in the blank question
Examples of attention-grabbing openers from TEDxChico
Assume there will be questions
Do NOT say:
"are there any questions"
Say something like:
"what can we clarify"
Slide design refresher:
White background for slides & a clear, legible font.
Show agenda slide at the beginning.
Include main heading & subheading.
No clip art! Use meaningful images.
All fonts for regular text and headings should be same size throughout.
Most important points need to be on the slides. DO NOT just include headings and simply talk about the info.
Use hierarchy for bullet points.
Having effective presentation skills makes you stand out.
Where can we find examples of great presenters giving interesting talks?
Watch great speakers in your area of interest.
Having effective presentation skills makes you stand out.
Include an agenda slide after the attention-grabbing opener.
Google the following, take the quiz, and watch the video picked just for you.
Therefore, always clearly state the purpose of the presentation directly on the slide.
What was the dilemma the client wanted you to solve? Include the details.
What is your quick answer to the problem. Provide a preview.
Avoid being over the top or monotone.
Your energy is contagious.