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Smart Port Logistics

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Rahul Walavalkar

on 9 June 2015

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Transcript of Smart Port Logistics

smartPORT Logistics
SPL Platform
Port of Hamburg - Case Study
Business Pain Points
Inefficient transportation: vehicles spend only 30% of their time in the port in motion)
Significant increase in traffic, yet limited growth of infrastructure (the Port of Hamburg takes up 10% of the city’s area, and cannot be expanded)
No end-to-end overview of the status of traffic and infrastructure for decision-making (market/ecosystem)

HUB/Port Manager
Responsible for traffic related activities

uses the Traffic Status application to send messages to trucks;
sends/receives messages to carriers and parking operators, geofences, and specific trucks
monitors tour status and movement of trucks
searches geofences, point of interest, incident occurrence on map, business partners, users, and incidents
maintains wallet using company profile.

Administrator @ HUB / PORT
maintain company profile
invite Hub manager, carriers, and parking space operators to SCL
maintain wallet from company profile; monitor tour status and truck movements.

IT Pain Points
Silos of information
Proprietary systems, heterogenous data structures and interfaces
Lack of integration of communication systems throughout the container transportation chain (e.g CB Radio used to assign jobs to drivers)
Port of Hamburg - Case Study
Private cloud as central hub for all relevant real-time information
Interfaces for monitoring vehicle and shipment data
Geo-fencing for communications and location-based services
TelematicOne integrates telematics systems from various companies (e.g. vehicle and trailer manufacturers) and retrofit solutions (incl. BYOD)
TelematicOne/LogiWeb for communications between HPA, forwarding agents and drivers
Less traffic jams in and around the port area
Less waiting time at docks
Less time to respond to traffic disruptions
No misunderstandings (compared to communication via CBS)
Optimised trip planning
Freight forwarding companies save time and money
Port of Hamburg - Case Study
Administrator @ Carrier
Works for the carrier company;

monitors trucks registered with warehouse and send messages to truck drivers
maintains company profile
creates/manages geofences
monitors tour status
sends and receives messages to specific trucks, other carriers, parking operators, and hub.

Responsible for dispatching trucks and order management;

manages account, devices, vehicles
assigns telematics devices to trucks and book services for different trucks
maintains company profile and wallet
monitors truck movement
sends and receives messages from truck drivers
views parking space and container terminal availability.

Parking Space Administrator
creates and maintains parking space
invites carriers and parking providers to SCL
maintains TSI wallet using company profile
receives and filter messages
creates and manages one’s own geofences, tours, and tour status
views parking space and container terminal availability.

During a three-month test phase, 30 trucks were fitted with tablets and linked up to the Smart Port Logistics system.
The system supplied the truck drivers with real-time traffic information from HPA’s Port Road Management System and details of available parking space in the form of current, personalized messages about the traffic situation in and around the port area.
The participating freight-forwarding companies were also able to track their transport orders in real time.
This caused significant reduction in the time required to respond to traffic disruptions such as diversions due to bridge closures or to instructions to proceed to an alternative truck-holding area elsewhere on the port site.
What Changed
KMs spent per day in stop-and-go traffic by avoiding congestion (at unloading points) or by using parking guidance systems
DECREASED from 5 KMs to 2 - 3 KMs

Average utilization rate of the truck due to the implementation of smartPort.
INCREASED from 75% to 85%

Average fuel consumption of a truck in stop-and-go traffic.

Driver hours saved by the implementation of smartPort technologies (e.g. by real-time information , parking guidance system , coordination of unloading and loading times)
SAVED 1 hour per day per truck

5-10 minutes saved per trip
MEANS 1 more pick-up per day
Port of Hamburg - Case Study
As-Is State (CMO)
Up to 40,000 trucks at the port each day, plus about 200 trains, 20,000 to 25,000 goods containers and some 3,500 empty containers.
Twice as much transloading by 2025 (18 million containers)
Road capacity within the port of Hamburg is restricted, and the options for modifying the roads to take more vehicles are limited.
Europe's second-largest container port urgently required an efficient traffic management system if it was to continue growing.
State-of-the-art IT processes were already at used at the port of Hamburg, but they weren’t connected in a platform that integrated all logistics-related data and offerings. CB-radio was used to connect the truck drivers.

To-Be State (FMO)
A platform to optimize both traffic and logistic operations in order to allow larger quantities of goods to be transshipped in the port area.

Leading to
Quicker Turn Around Times for trucks, trains, and ultimately vessels
Larger amount of goods throughput
Meeting client SLAs for goods delivery
Better utilization of existing infrastructure

Cloud solution collects all relevant real-time information in one place.
All stakeholders integrated including the port authority, forwarding agents, terminal and parking lot operators, plus others as required (ship-owning companies, etc.)
Portal with role-based access for all stakeholders
Targeted communications with real-time data and smart devices
Drivers receive jobs on their smart devices, and have an overview of port traffic at any given time
Only location-based information is sent to drivers, thanks to geofencing.
More effective management of growing quantities of goods, better use of limited space, fewer traffic jams

Mobile App
Messaging, Traffic, Infrastructure
Order management, Parking Management
Routing and Navigation
Settings (Day /Night, Notifications)
News Feed
News and Messages
BYOD or Bundle


OEM Telematics integration via TelematicOne
Vehicle Information
Traffic and Infrastructure
Order Management
Web App
Account, Fleet, Space, Container, Infrastructure, Port/Road Management
Availability, Navigation Service
Location Overview
Smart Analytics
Logistics Network
Business Partner Management
User & Company Management
Truck administration
Tour Administration

smartPort Logistics implementation
Port of Hamburg

smartPort Logistics
Solution Overview

Customer Registration
Device onboarding & registration
Telematic Provider management

Value Added Services
Track & Trace
Traffic Information Service
Order / Tour Management
Vehicle Parking Management
Transport Order Management

Why smartPORT Logistics?
Challenges Faced
Logistics Hub Operator
Rising cargo handling volumes coupled with declining efficiency
Limited space
Poor visibility into traffic and infrastructure situation

Needs to
Manage growth
Offer innovative services
Increase hub attractiveness
Logistics Hub Manager
Inadequate process transparency, KPI quality, and basis for confident planning
Transportation-chain planning too complex

Needs to
Optimize control
Enable holistic planning
Maximize profits
Forwarding Agents & Drivers
Excessive search and waiting times
Insufficient transportation performance per truck and per day
Dispatching too complex

Needs to
Simplify dispatching
Optimize fleet utilization
Improve productivity

Terminal Operators
Lack of ETA information
Detailed planning of container and cargo transshipment too difficult, poor efficiency

Needs to
Optimize processes
Accurately schedule goods transfers
Increase handling volume
Parking Lot Operators
No visibility into transit traffic
Parking spaces not used efficiently
Overload during peak times

Needs to
Coordinate parking
Avoid bottlenecks and traffic jams at peak times
Make better use of space
What SPL Offers
Real-time provision
and integration of all traffic and infrastructure information
One-click visualization
of the entire situation
End-to-end streamlining
of logistics processes from the hub to the final cargo destination

Integration of all stakeholders
throughout the transportation chain

Logistics Hub Operator
Optimized utilization of infrastructure
Establishment of a leading-edge service exchange, open and extensible
Boosts the hub’s attractiveness as a transshipment location
Logistics Hub Manager
Improved analytics and functionality for managing the flow of goods
One-click analysis of big logistics data and KPIs
Sound basis for investment decisions
Forwarding Agents & Drivers
Drivers are informed of truck location, loads and parking space in advance
Avoid unnecessary time spent waiting and searching
Improved transportation performance

Terminal Operators
Faster container and freight throughputs
Detailed and accurate planning of goods transfers for onward transportation – boosting time-efficiency
Parking Lot Operators
Visualization of transmit traffic and free capacity
Optimized utilization of space
Avoid overload situations during peak times
Full transcript