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Research Methods Lecture 17 Content Analysis
Transcript of Research Methods Lecture 17 Content Analysis
Count the number of references
Total number v. proportion
Classify as positive, negative, or neutral from the context
Define categories and classification criteria
Often called discourse analysis
Look at what was said but also how it was said
Do you see patterns across sources?
Are there linkages between events or dynamics?
How is the communication framed?
What can you conclude?
How do You Use Resources?
"I read things and write about them"
Can be used on primary and secondary sources
BUT always know the methodology applied in secondary resources!
Officially: the systematic assessing, interpreting, and analyzing of the form and substance of resources
What do you want to know?
Once you have your research question, you can begin to ask which resources you want to study
How to choose?
Due Monday at 5:00
Begin with a thesis statement
The answer to your research question
Outline your paper
Introduction and thesis
The more detailed, the better
Dr. Courtney Thomas
Lecture 17: Content Analysis
This depends on your research question
What are You Looking to Find?
What kind of information are you looking to find?
Units of analysis
Develop keywords and figure out how you're going to collect, code, and use your data
Is this for a quantitative study or a qualitative study?
At this point your final product is a tertiary--maybe a secondary--resource
You're basing your argument on someone else's conclusions or data
The big question: how do you choose what to include? What is right? What is the best answer to your question? How do you synthesize resources?