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Research Methods Lecture 17 Content Analysis

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Courtney Thomas

on 7 January 2016

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Transcript of Research Methods Lecture 17 Content Analysis

Quantitative
Count the number of references
Frequency analysis
Total number v. proportion
Classify as positive, negative, or neutral from the context
Define categories and classification criteria
Code data
Run analysis
Draw conclusions
Qualitative
Often called discourse analysis
Look at what was said but also how it was said
Do you see patterns across sources?
Are there linkages between events or dynamics?
How is the communication framed?
What can you conclude?
How do You Use Resources?
Content Analysis
"I read things and write about them"
Can be used on primary and secondary sources
BUT always know the methodology applied in secondary resources!
Officially: the systematic assessing, interpreting, and analyzing of the form and substance of resources
To Begin
What do you want to know?
Once you have your research question, you can begin to ask which resources you want to study
Total population?
Sample?
How to choose?
Outline
Due Monday at 5:00
Begin with a thesis statement
Your argument
Your conclusion
The answer to your research question
Outline your paper
Introduction and thesis
Background
Methodology
Research
Conclusions
Future research?
The more detailed, the better
Research Methods
PSCI 2024
Winter 2016
Dr. Courtney Thomas
Lecture 17: Content Analysis

What Resources?
This depends on your research question
books
magazines
Newspapers
journal article
pamphlets
government documents
transcripts
web pages
diplomatic communiques
political posters
cartoons
memos
blogs
legislation
What are You Looking to Find?
What kind of information are you looking to find?
Units of analysis
Develop keywords and figure out how you're going to collect, code, and use your data
Is this for a quantitative study or a qualitative study?
At this point your final product is a tertiary--maybe a secondary--resource
You're basing your argument on someone else's conclusions or data
The big question: how do you choose what to include? What is right? What is the best answer to your question? How do you synthesize resources?
Full transcript