BSG Presentation - BeFit

Be
Fit

Athletics
Industry 14
Dec. 2nd 2013
Vision
committed to helping people
worldwide
maintain
healthy lifestyles
by providing athletic footwear conducive to a regular fitness regimen.
Mission
to provide
valuable
athletic footwear that encourages
the world
to
Be
Fit
through
inspiration
,
dedication
and
innovation
.
Meet the Team
Cole Strausser -
CEO
David Williams -
CFO
Trisha Ballew -
CMO
Christina Campbell -
COO
S
O
W
T
Our Strategy
Production Capacity
Efficient Distribution Channels
Competitive Pricing
Number of Models Offered
Image Rating And Advertising
Retailer Support
Rebate Offer
Credit Rating
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Test the Market
See how our strategy interacts with the strategies of our competitors

Limited Cash Flow
Reject Rate
Celebrity Appeal
No Free Shipping
Styling Features
Increased capacity in NA
Private Label Market
SQ Rating
Market Growth
Lower Costs
Refinance Loans

Competitive Pressures
Remaining a Price Leader
Slower Growth Rate
Limited Capacity
Exchange Rates
Lessons Learned
Best Cost
CSRC Focused
Think Global, Act Global
8
6
8
7
8
Lower Quality - Less superior materials, reduce costs
Adjust strategy if needed
Forecasting
Cash Flow Management
Expect the unexpected
THANK YOU
was tons of fun......
8
NA AP
EA
EA AP
NA LA
NA EA
AP
NA EA
AP
NA EA
AP LA
NA EA
AP LA
NA EA
AP
8
5
Reduce SQ Rating (Costs)
Increase price slightly
Adjust TQM, Six Sigma
and compensation
Be
Fit
Athletics
Tagline
Be
Fit
, one step at a time
EA

Reduce NA Capacity
Sell LA Plant
Increase NA Capacity
Image Rating
Stock Price
EPS
Net Revenues
Credit Rating
ROE
NA AP
No Celebrity
Max Capacity 8 Million
NA EA
AP
NA EA
AP
Biggest Competitors
Evolution Sneakers
Wholesale
Helium Footwear
Internet
Helium Footwear
Contenders Footwear
Private Label
Evolution Sneakers
Ground Up Athletics
Trends
LA
Performance Targets Y19
EPS: 15% increase to $6.10
ROE: 5% increase to 16.5%
Credit Rating: A
Image Rating: 70
Stock Price: $85.00
Performance Targets Y20
EPS: 15% increase to $7.02
ROE: 5% increase to 17%
Credit Rating: A
Image Rating: 75
Stock Price: $100.00
Overall Implemented Strategy
Wholesale Segment
To remain competitive in the industry
Maintain relationship with retailers
Internet Segment
To increase market share
Offer competitive prices
Private Label Segment
Production Strategy
Keep costs down
Employee satisfaction high
Finance Strategy
Payoff long-term debt
Increase EPS
Week: 3rd
Overall: 3rd
Week : 4th
Overall: 3rd
Week: 1st
Overall:1st
Week: 2nd
Overall: 1st
Week: 4th
Overall: 3rd
Week: 5th
Overall: 2nd
Week: 6th
Overall: 5th
Week: 4th
Overall: 4th
Global Unit Sales
Secure bids to make a profit
Bid only when there was excess capacity
Overcome Competition Y19-Y20
Increase sales with marketing, celebrities and advertising

Lower costs each year

Offer more models

Lower price

Average quality rating
Evolution Sneakers & Helium Footwear