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the Body Shop culture

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Tammy Shen

on 7 February 2013

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Transcript of the Body Shop culture

Underlying Assumptions Espoused beliefs Introduction Strength Challenges Three levels of the Body Shop Cultures Artifacts Human Rights
Ethical trades
Supply code of conducts the Body Shop's culture exploration the body shop background --Brand loyalty

--L'Oreal's support

--Charity support

--Niche marketing

--Increased awareness of organic and eco
friendly products Group A Members Qianqian Ding
Zhihang Hu
Yawei Xu
Ting Shen
Yingzhi Bao
Amal AlGorashi Animal Protection
Against animal testing

Environment Protection
Water Type: Manufacturer and Retailer
Industry: Beauty and Cosmetics
Founder: Anita Roddick
Founded: 1976 in England
CEO: Sophie Gasperment
Number of Location: over 2500 Artifacts Agenda The Body Shop world map Espoused beliefs and values Artifacts Lesson learned Q & A the importance of culture
Diversity and change
leadership and management the Body Shop background
strengths and challenges
three levels of the Body Shop culture
lessons learned Values Against Animal Testing
Support Community Trade
Activate Self Esteem
Defend Human Rights
Protect Our Planet MISSION STATEMENT Dame Anita Roddick
(human rights activist. founder of the body shop) “The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed." What makes the body shop successful --New legislation banning animal tested
products may raise competition

--L'Oreal can be harmful for Body Shop's
reputation Underlying assumptions --No marketing and advising department Store Logo Slogan: "Beauty with Heart" In the store Products Package Shopping feeling
Full transcript