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Social Media for Musicians: The Do's and Don'ts

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Emma Griffiths

on 18 December 2013

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Transcript of Social Media for Musicians: The Do's and Don'ts

Social Media for Musicians: The Do's and Don'ts
Do: Interact
Do: Be creative
This is the hard part: thinking for yourself. Post creative, thought provoking content that will make you stand out. Think differently, show your personality.
Do: Start with the basics
Make sure your website is in good shape
All your social media should link back to here, so make sure it's the central hub of information and news.

Make yourself easily contactable
It’s amazing how many social media profiles (and websites) contain no contact details whatsoever. Ensure that it's easy for people to contact you across all channels.
Be yourself
Communication across your social networks must come from you, in your voice. Not your best friend or your intern. Be genuine.

Be consistent
Take some time every day to update and manage your social media accounts. People are more likely to take notice if you have a consistent online presence.

Be patient
Don't expect immediate results. You need to be in it for the long term to make an impact and develop a solid following.
Do: Keep it simple
Simplicity is powerful

Don't over complicate. Simple content is far more attention grabbing.

Post creative and compelling content that encourages conversation

Engage your followers and make them feel like they're part of your journey

Always respond to comments / messages / tweets
Do: Take it on tour
Engage with fans who can't make it to your show

Encourage the fans that do attend to post and share their comments, photos and videos with your band's tag (e.g. #MyBandOnTour or @MyBand)

Get a friend to curate and share the content across your social media channels as the gig is happening.
Do: experiment & multitask

There's no one-size-fits-all formula for social media. Experiment with different platforms, content and frequency to see what works for you. Remember that each social network has different rules. The most important thing is to be creative and genuine.
Multitask & analyse

Social media management tools such as HootSuite and Sprout Social help you to multitask and update everything in one place. This is especially useful if you're posting content across multiple different channels.

They also provide hugely valuable reports and analytical tools, helping you to monitor the effectiveness of your social media strategy.
Don't: Try and be everywhere
You don't need to be on every social network

You're a musician, make music. Don't feel that you have to be on every social media site. Think quality not quantity.

Posting regular content on just a few platforms is more effective than spreading yourself thinly across many.

Find what works best for you

DIY musician Alex Day focuses primarily on one platform (YouTube) with great success. Others prefer a more multifaceted approach. Decide what works best for you.
Don't: Post the same content across
multiple channels
Posting the same stuff (at the same time) across multi-channels is a big no no

It's lazy and repetitive

Different content works better on different platforms

Different platforms appeal to different audiences (e.g. Linkedin vs. Facebook)

Each platform has its own rules, lingoes, tags (let's be honest - we still don’t like seeing a # on Facebook, and who wants to conform to 140 characters all the time?)

Posting different content on different platforms gives your fans an incentive to follow you across multi-channels

Think of it like a sound desk - you wouldn't put all the channels on the same setting. It's the combination that's effective

It’s nice to have lots of followers / likes but it’s not the only measure of success. Focus on the important stuff (being creative) and the rest should follow.

There’s also no formula for the number of times you post per day. The best way is to test it out on your own audience and see what works.
Nothing works better than word of mouth

Interaction enables you to nurture relationships and create awareness. If done effectively your fans will become your most important marketing tool.
Live stream

You can also try live streaming your shows, either audio-visually or just with audio. Services like Stageit and Ustream can help you achieve this with a small budget.
Don't: Obsess over the numbers
Don't: Just sell sell sell
Don't: Treat people like robots
Treat people like humans

How many times have you been asked to RT / share content by people who have never interacted with you before? Nurture relationships with your followers before asking for something in return.

Acknowledge and engage your sources

When sharing links / articles, tag or post at the original author or source and write something engaging, encouraging further human interaction.
Social media is not about direct selling

Constant “buy my single / album / t-shirt now” posts are just going to irritate and lose you followers. Studies have shown that the direct impact of social media on sales is low. Instead create value by posting inventive content that sells your personality, therefore indirectly selling your music.

Beware of a "me me me" attitude

Also be wary of a “me me me” approach. Yes essentially you’re selling yourself and your music, but that doesn’t mean you shouldn’t post about other people and help promote their musical and creative endeavors.

The end
Don't despair or let social media take over your life. Focus on making great music.
by Emma Griffiths
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