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Canadian Tire - Winkler

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Manitoba/Ontario Prezi

on 21 April 2015

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Transcript of Canadian Tire - Winkler

Stats
UNDERSTANDING YOUR MARKET
WITH THE NUMBERS

AUTO SERVICE INDUSTRY
A LOOK INSIDE THE
In Winkler and Stanley Municipality there are 109 commercial auto service bays equipped to do light vehicle repairs and / or tire sales. That's a competitive industry.
This same market captures just over $7 million in annual revenue (stats Canada)
Canadian Tire in Winkler annual share should be just over $500,000 in auto service / tire sales.
Stats...continued
The Pembina Valley loves
To capture your unfair share, Canadian Tire could position itself apart from 20 other commercial business by educating the market about your unique difference.
Canadian Tire has more inventory in stock to service more makes and models of vehicles than any other service station in the area. That means faster repairs and a huge advantage over any other repair shop.
FACTORS THAT DETERMINE
YOUR SHARE:

What makes Canadian Tire unique in this market?
The thing that you can say
The thing that they can't say
The thing that they wish you wouldn't say
IS WHAT YOU SHOULD SAY
Want a bigger share?
Westman Manitoba (Killarney / Boissevain and area) has a population of 26,403 people
One auto dealer presently in the immediate area, Chapman Motors (110 vehicles, Chevy dealer)
One website directly services more of this community than any other media...DiscoverWestman.com
One radio station services this community more than any other...CJRB"
96% of your market uses a Golden West product daily
Golden West wants to be your local communication partner
Full transcript